Product Marketing Manager at KAYAK overseeing product positioning and go - to - market strategies for K4B. Focus on corporate customer value and cross - functional collaboration.
About the role
- Product Marketing Manager managing eBay's C2C business, focusing on seller acquisition and engagement. Driving growth strategies and collaborating with cross-functional teams to enhance strategies and narratives.
Responsibilities
- Own the narrative and in-product experience for C2C seller journey
- Build messaging frameworks and go to market strategy
- Advise Product teams on seller motivations, friction points, and behavioral patterns
- Partner with cross-functional teams to ensure a friction-free experience
- Influence product roadmap with customer research and market trends
Requirements
- 8+ years of experience in Product Marketing or Product Strategy
- Deep end-to-end Product Marketing expertise
- Strong knowledge of audience segmentation, naming, positioning, messaging, and GTM execution
- Ability to communicate clearly and advocate for data-driven recommendations
- Proven ability to lead from ambiguity to structure
Benefits
- Health insurance
- Full range of medical benefits
- 401(k) eligibility
- Paid time off (PTO)
- Parental leave
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