Product Marketing Manager managing eBay's C2C business, focusing on seller acquisition and engagement. Driving growth strategies and collaborating with cross-functional teams to enhance strategies and narratives.
Responsibilities
Own the narrative and in-product experience for C2C seller journey
Build messaging frameworks and go to market strategy
Advise Product teams on seller motivations, friction points, and behavioral patterns
Partner with cross-functional teams to ensure a friction-free experience
Influence product roadmap with customer research and market trends
Requirements
8+ years of experience in Product Marketing or Product Strategy
Deep end-to-end Product Marketing expertise
Strong knowledge of audience segmentation, naming, positioning, messaging, and GTM execution
Ability to communicate clearly and advocate for data-driven recommendations
Proven ability to lead from ambiguity to structure
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