Product Marketing Manager focusing on heat exchanger and industrial flow solutions in the food industry. Bridging market insights and customer needs with innovative product strategies.
About the role
- Product Marketing Intern leading a project to enhance Vaisala's product visibility in AI-assisted buying journeys. Collaborating with experts in a dynamic team environment during a summer internship.
Responsibilities
- explore how buyers increasingly use Large Language Models (LLMs) to discover, compare, and shortlist solutions
- determine how Vaisala’s product information should be structured, optimized, and published so that LLMs can reliably surface offerings
- investigate which content and formats best improve LLM discoverability and accuracy
- define the best way for Vaisala to move forward in this area
- research how LLMs evaluate and present product information to buyers
- audit currently available Vaisala product content for LLM compatibility
- experiment with alternative content and structures to test their impact on LLM output
- create a prototype or pilot content package showcasing LLM-friendly product information
- collaborate with product marketing, digital marketing, and product experts to ensure accuracy and alignment
- prepare presentations and demonstrations of progress and insights
Requirements
- in the late stages of your Bachelor’s or Master’s degree in a relevant field, such as marketing, business, technology, information systems, engineering, or similar discipline
- ideally, experience or strong interest in prompt engineering and working with LLMs
- basic understanding of SEO and how content structure affects discoverability
- understanding of core product marketing principles, such as positioning, messaging, and differentiation
- ability to analyze and compare product content (web pages, datasheets, FAQs) and identify improvement opportunities
- ability to structure projects independently, manage your time, and deliver results without close supervision
- capability to interpret complex information and summarize it clearly for different audiences
- interest in explaining technical concepts in a way that is engaging and easy to understand
Benefits
- training sessions throughout the summer
- opportunity to work on real-life questions important for the company
- chance to learn presentation skills
- chance to learn project management
- chance to learn problem solving
Job title
Job type
Experience level
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Not specified
Degree requirement
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