Product Marketing Manager developing and executing strategies for low voltage air and power circuit breakers in ABB's Electrification Smart Power division. Managing portfolio performance and enabling sales team success in the US market.
About the role
- GTM Leader responsible for revenue growth and market strategies for Cloud & Infrastructure solutions. Leading cross-functional collaboration and innovative GTM execution.
Responsibilities
- Develop an end-to-end GTM strategy for Cloud & Infrastructure solutions across target industries and customer segments.
- Build positioning, messaging, value propositions, and competitive differentiation for cloud and infrastructure offerings.
- Define solution packaging, pricing models, and market-entry strategies.
- Lead launch plans for new products, services, and strategic initiatives.
- Partner with Sales and Pre-Sales teams to drive pipeline generation, solution adoption, and revenue growth.
- Create sales playbooks, customer pitch decks, demos, and battlecards.
- Train the sales organization on offerings, value propositions, and competitive insights.
- Support key deals, executive customer conversations, and strategic RFPs.
- Analyze market trends, customer needs, and cloud/infrastructure technology shifts (public cloud, hybrid cloud, AI/ML infrastructure, edge, SRE/DevOps).
- Conduct competitive analysis and synthesize insights for product, sales, and leadership teams.
- Identify new growth opportunities, white spaces, and strategic partnerships.
- Work closely with Product, Engineering, Marketing, Sales, and Partner teams to align on GTM priorities.
- Influence roadmap decisions based on customer feedback and market demand.
- Collaborate with alliances teams to drive joint GTM motions with hyperscalers (AWS, Azure, GCP) and technology partners.
- Partner with Marketing to drive demand-generation campaigns, events, and thought leadership.
- Oversee content development for blogs, webinars, whitepapers, and case studies.
- Measure ROI and optimize marketing spend for maximum adoption.
- Partner Ecosystem & Alliances.
- Develop GTM programs with cloud hyperscalers, OEMs, and ISVs.
- Build joint value propositions, co-selling motions, and partner-led pipeline plans.
- Ensure certification, competency, and marketplace integration alignment.
Requirements
- 10+ years of experience in Cloud, Infrastructure, or Technology Services GTM roles.
- Strong knowledge of cloud infrastructure (AWS, Azure, GCP), modern infrastructure (Kubernetes, containers, serverless), and hybrid/multi-cloud ecosystems.
- Proven ability to create and execute GTM strategies that drive measurable revenue growth.
- Experience working with or within major cloud service providers or large IT solution providers.
- Strong analytical skills and experience with market/competitive analysis.
- Excellent communication, storytelling, and executive-level presentation skills.
- Familiarity with pricing strategies, product packaging, and commercialization models.
- Ability to collaborate in a matrixed environment and influence stakeholders at all levels.
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
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