Hybrid Senior Growth Lifecycle Marketing Manager

at Salesforce

• Job title: Senior Growth Lifecycle Marketing Manager
• Job type: Full Time
• Experience level: Senior
• Salary: $155,400 - $213,800 per year
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, San Francisco, United States

About the role

• Lifecycle Marketing Manager optimizing Slack's user engagement and retention through email and multi-channel strategies. Collaborating with cross-functional teams to drive customer success.

Responsibilities

• Design and execute multi-channel (email, push notification, in-product messaging, etc.) lifecycle programs that leverage Slack's product experience to nurture users, drive adoption, and convert them into loyal, paying customers
• Develop and refine customer segmentation strategies to deliver personalized and relevant messaging at each stage of the customer lifecycle
• Maintain existing lifecycle programs and drive project execution from drafting email marketing briefs to launch
• Partner closely with product marketing, product management, and operations teams to ensure proper messaging, timing, and execution of one-off and ongoing email campaigns
• Execute and analyze creative A/B test plans to improve engagement performance and conversion rates
• Work with our analytics team to measure each experiment, document and socialize findings, and develop next steps toward future iterations
• Champion the voice of the customer within the organization, ensuring that lifecycle marketing efforts are aligned with customer needs and preferences

Requirements

• 5-7 years of email marketing or product growth experience in a B2B SaaS environment
• Understanding of product-led growth principles and experience in leveraging product experiences to drive customer acquisition, activation, and retention
• Demonstrated experience planning and executing programs particularly adoption, cross-sell, and upsell and an understanding of marketing channels like email, advertising and in-app messaging
• Proficiency in marketing automation platforms, CRM systems, and analytics tools
• Advanced analytical skills including A/B testing, cohort analysis, and conversion rate optimization
• Effective communication with peers and senior leaders
• Strong collaboration and interpersonal skills, with the ability to build effective relationships with cross-functional teams
• A passion for understanding customer behavior and a commitment to delivering exceptional customer experiences
• BA/BS degree

Benefits

• time off programs
• medical
• dental
• vision
• mental health support
• paid parental leave
• life and disability insurance
• 401(k)
• employee stock purchasing program