Senior Scientist leading laundry innovation projects at dsm - firmenich. Collaborating with interdisciplinary teams on innovative product development and technical support.
About the role
- Lifecycle Marketing Manager optimizing Slack's user engagement and retention through email and multi-channel strategies. Collaborating with cross-functional teams to drive customer success.
Responsibilities
- Design and execute multi-channel (email, push notification, in-product messaging, etc.) lifecycle programs that leverage Slack's product experience to nurture users, drive adoption, and convert them into loyal, paying customers
- Develop and refine customer segmentation strategies to deliver personalized and relevant messaging at each stage of the customer lifecycle
- Maintain existing lifecycle programs and drive project execution from drafting email marketing briefs to launch
- Partner closely with product marketing, product management, and operations teams to ensure proper messaging, timing, and execution of one-off and ongoing email campaigns
- Execute and analyze creative A/B test plans to improve engagement performance and conversion rates
- Work with our analytics team to measure each experiment, document and socialize findings, and develop next steps toward future iterations
- Champion the voice of the customer within the organization, ensuring that lifecycle marketing efforts are aligned with customer needs and preferences
Requirements
- 5-7 years of email marketing or product growth experience in a B2B SaaS environment
- Understanding of product-led growth principles and experience in leveraging product experiences to drive customer acquisition, activation, and retention
- Demonstrated experience planning and executing programs particularly adoption, cross-sell, and upsell and an understanding of marketing channels like email, advertising and in-app messaging
- Proficiency in marketing automation platforms, CRM systems, and analytics tools
- Advanced analytical skills including A/B testing, cohort analysis, and conversion rate optimization
- Effective communication with peers and senior leaders
- Strong collaboration and interpersonal skills, with the ability to build effective relationships with cross-functional teams
- A passion for understanding customer behavior and a commitment to delivering exceptional customer experiences
- BA/BS degree
Benefits
- time off programs
- medical
- dental
- vision
- mental health support
- paid parental leave
- life and disability insurance
- 401(k)
- employee stock purchasing program
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