Head of Performance & Growth at BARFER'S overseeing marketing and growth strategies. Leading a cross - functional team and enhancing performance metrics in the pet food industry.
About the role
- Growth Marketing Specialist developing performance marketing across intimate apparel brands. Overseeing multi-channel ad campaigns and optimizing conversion strategy while collaborating with brand teams.
Responsibilities
- Oversee and optimize campaigns for 3 brands across: Google Ads (20%) Microsoft Ads (10%) Meta Ads (25%) Pinterest Ads (10%)
- Develop and manage ad briefs for the creative team, ensuring content aligns with brand goals and drives performance.
- Write ad copy variations and partner with designers to produce high-performing creative.
- Continuously test audiences, formats, and landing pages to improve ROAS and conversion rates.
- Audit and optimize DTC websites for conversion performance and customer journey improvements.
- Partner with SEO Specialist and Designers to A/B test landing pages, PDPs, and checkout flows.
- Develop and execute full-funnel paid media strategies aligned to revenue and margin goals.
- Manage budgets, pacing, and performance reporting across all channels.
- Work with brand team to inform and evolve organic and paid social content strategy.
- Build weekly and monthly performance reports highlighting KPIs, key insights, and next steps.
Requirements
- 3-5+ years of experience managing paid media for DTC eCommerce brands, preferably in fashion, beauty, or intimate apparel.
- Proven success scaling brands from $1M to $10M+ annual ad spend.
- Hands-on experience with Google Ads, Meta Ads Manager , Microsoft Ads, Pinterest Ads, and related tools.
- Working knowledge of Shopify, Google Analytics, and Looker/GA4.
- Strong creative eye and experience briefing and optimizing with design teams.
- Comfort owning strategy, budgets, and reporting end-to-end.
- CRO or landing page optimization experience required (A/B testing, GA4 event tracking, etc.).
- Excellent communicator and collaborator, able to work cross-functionally with creative, brand, and analytics partners.
Benefits
- Competitive salary and benefits
- Opportunities for growth and professional development
- A creative and inclusive work environment
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