Senior Lead Strategy & Planning Consultant in Consumer Banking driving enterprise strategy and planning. Leading initiatives for branch growth and workforce enablement with a focus on analytics and strategic problem - solving.
About the role
- CRO Analyst focusing on optimizing conversion rates in self-service platform. Reducing friction and maximizing marketing ROI in a data-driven environment.
Responsibilities
- We are seeking a professional focused on optimizing the conversion rate of the self-service platform. This person will work to reduce friction in the digital journey of small advertisers, maximizing acquisition marketing ROI.
- This role sits at the intersection of data, consumer psychology and user experience (UX), ensuring every click on the platform has the highest possible chance of becoming a live campaign.
Requirements
- Map the entire SMB customer journey, identifying stages where users are abandoning the platform.
- Monitor conversion rates from lead acquisition through to payment completion (Billing).
- Plan, run and analyze multivariate and A/B tests on critical elements such as landing pages, checkout flows and creative upload interfaces.
- Conduct usability testing and funnel analyses on the platform.
- Develop conversion hypotheses using psychological triggers and offer personalization to accelerate purchase decisions.
- Work directly with Product Owners (POs) and the UX/CX team to implement improvements based on user behavior and prioritize product changes with the greatest impact on ROI and CAC reduction.
- Use behavioral analytics and CRM tools (HubSpot) to combine quantitative and qualitative data.
- Optimize landing pages for market-education campaigns.
- Experience with A/B testing tools and behavioral data analysis.
- Solid knowledge of testing methodologies and applied statistics for business.
- Understanding of digital marketing metrics and the sales funnel.
- Proficiency with analytics tools (Google Analytics, Power BI or Tableau).
- Familiarity with marketing automation and CRM tools.
- Growth mindset and a focus on measurable results.
Benefits
- Health and dental insurance: additional care and well-being so you can live with peace of mind.
- Life insurance: because the future deserves care too.
- Flexible spending card (Meal/Food): choose where to use it and enjoy each meal your way.
- Commuter transport allowance: guaranteed mobility for a more flexible commute.
- Annual profit-sharing (PLR): we reach goals together and celebrate together.
- Corporate fitness benefit (Total Pass): a boost to support your physical activity.
- Day off on your birthday: a gift from us so you can enjoy your day.
- Sweepstakes for tickets to various experiences: culture, entertainment and leisure.
- Corporate university: here, learning never stops — grow, evolve and take on new challenges.
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Tech skills
Location requirements
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