Growth Marketing Specialist developing performance marketing across intimate apparel brands. Overseeing multi - channel ad campaigns and optimizing conversion strategy while collaborating with brand teams.
About the role
- Head of Performance & Growth at BARFER'S overseeing marketing and growth strategies. Leading a cross-functional team and enhancing performance metrics in the pet food industry.
Responsibilities
- Lead and further develop a small interdisciplinary team of performance managers and analysts
- Manage the external agency
- Focus on growth and optimization of new and existing customers and key KPIs (revenue, AOV, CAC, CLV, etc.)
- Develop and implement the performance marketing strategy (SEA, paid social, display, affiliate, programmatic, etc.)
- Continuously optimize the customer journey with a focus on conversion, retention, and customer lifetime value
- Build and scale growth strategies including testing frameworks (A/B tests, funnel optimization, marketing automation)
- Data-driven analysis of campaign performance, budget allocation, and forecasts
- Close collaboration with Brand, CRM, Finance, Executive Management and the Board on the overall growth strategy
- Reporting line to the CEO
Requirements
- Several years of experience in performance marketing / growth – ideally in a scaling digital environment (e-commerce, D2C, SaaS or similar)
- Proven success in developing the most important KPIs in a D2C performance & growth environment
- Deep understanding of paid media, tracking & attribution, funnel KPIs, and marketing tech stacks
- Highly analytical, data-driven, and with a hands-on mindset
- Entrepreneurial thinking with a focus on impact and ROI
- Fluent in German and English
Benefits
- A fast-growing, profitable company with a real purpose: animal health
- Bring your dog to work!
- Modern working environment in Berlin + option for remote work to support a healthy work-life balance
- Employee discount on all BARFER’S products
- 30 days of vacation per year
- Of course, you have the day off on your birthday!
- Treat yourself with our BARFER’S card worth €50 per month to spend as you like
- Attractive compensation package including discounts/subsidies for the Deutschlandticket, JobRad, and much more
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