Hybrid Manager, Agentforce GTM Product Marketing

at Salesforce

• Job title: Manager, Agentforce GTM Product Marketing
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: $127,200 - $174,900 per year
• Degree requirement: Bachelor's Degree
• Tech skills: Cloud, Go
• Location requirements: Hybrid, San Francisco, United States

About the role

• GTM Product Marketing Manager executing and scaling the go-to-market strategy for Salesforce’s Agentforce AI. Fostering collaboration across multiple teams and developing sales enablement programs for customer success.

Responsibilities

• Serve as the Agentforce GTM expert across product, marketing, and sales translating innovation into clear, actionable programs that drive adoption and revenue growth.
• Understand and communicate the Agentforce consumption model, helping sellers and customers navigate pricing, value realization, and Flex Credit opportunities.
• Create, launch, and manage quarterly sales plays aligned to product priorities, market opportunities, and field needs — driving measurable pipeline growth.
• Partner across Corporate Strategy, Core Product Marketing, Product Management, Product Enablement, Sales Program Management, Strategic Events, and cross-cloud GTM teams to ensure alignment and flawless execution.
• Maintain a grasp of the Agentforce product, understanding its architecture, capabilities, and roadmap to inform enablement and messaging.
• Build and deliver high-impact presentations and demos for internal enablement sessions.
• Design and deliver compelling enablement programs and content (training materials, FAQs, talk tracks, demo guides, etc.) that empower technical and non-technical sellers alike.
• Partner with global go-to-market and distribution leaders to drive adoption, readiness, and pipeline acceleration across all selling teams.
• Develop and maintain repeatable GTM assets — including sales plays, messaging frameworks, competitive content, and demo libraries — aligned to launch and campaign rhythms.
• Communicate sales updates, ensuring consistent storytelling and alignment across global teams and product pillars.
• Act as the Agentforce subject matter expert across Salesforce clouds (Sales, Service, Data Cloud, etc.) to ensure unified value messaging and solution positioning.
• Partner with Strategic Events to design and deliver Agentforce experiences at Dreamforce, World Tours, and internal enablement events.
• Thrive in a fast-paced, dynamic environment and remain comfortable with ambiguity, adapting quickly while maintaining clarity, precision, and executional excellence.

Requirements

• 5+ years in Product Marketing, Solution Engineering, Sales, or Go-To-Market roles within B2B SaaS or enterprise technology.
• Deep understanding of Salesforce AI, Agentforce, or comparable enterprise AI and automation platforms.
• Strong grasp of Agentforce product fundamentals, with the ability to translate technical capabilities into clear business value.
• Proven ability to partner closely with Core Product Marketers, Product Managers, and cross-functional stakeholders to align launches, messaging, and roadmap priorities.
• Demonstrated experience working directly with Sales Leadership, Account Executives, and Sales Programs to translate GTM strategy into field-ready execution.
• Success in developing sales plays, enablement programs, and training materials that drive adoption and measurable pipeline impact.
• Exceptional presentation and storytelling skills, capable of delivering persuasive, executive-ready content for diverse audiences.
• Familiarity with consumption-based pricing models and skill in simplifying complex pricing structures into customer-centric value narratives.
• Data-driven mindset with experience using insights to inform GTM strategy, measure success, and refine programs.
• Highly organized and effective at managing multiple priorities and timelines in a dynamic environment.
• Strong collaborator and influencer, adept at driving alignment across global and cross-functional teams.
• Comfortable with ambiguity and energized by fast-paced, evolving environments that demand creativity and focus.

Benefits

• time off programs
• medical
• dental
• vision
• mental health support
• paid parental leave
• life and disability insurance
• 401(k)
• employee stock purchasing program