Web Analytics Manager ensuring data integrity and Digital Analytics orchestration at Riachuelo. Develop data products and maintain strategic insights in eCommerce operations.
Responsibilities
Ensure integrity of critical eCommerce data pipelines
Orchestrate the entire Digital Analytics ecosystem (Amplitude + GA4)
Govern the integrity of media measurement and attribution
Develop and maintain strategic data products (Metric View, Performance Review, Genie Room, Chatbots)
Ensure data governance and data quality
Requirements
Bachelor's degree in Engineering, Computer Science, Information Systems, Statistics, Business Administration, Economics, or a related field
Postgraduate degree in Data Analytics, Data Science, Digital Product or Engineering preferred
Proficiency in Amplitude (advanced) and GA4
Strong knowledge of taxonomy, tagging and digital instrumentation (web/app)
Experience with A/B testing, feature flags and experimentation methodologies
Experience with MMPs (Adjust/Singular) and advertising ecosystems (Meta, Google, affiliate networks)
Strong skills in SQL, Databricks, BigQuery and transactional data modeling
Experience with ETL/ELT pipelines and data observability
Experience with Power BI and Looker Studio
Working knowledge of cloud data architecture (Azure, AWS)
Experience in governance of digital KPIs and metrics
Benefits
Health insurance
Dental insurance
Meal or food allowance
Telemedicine
Gympass
Corporate partnership with Sesc
Home office allowance
PLR — Profit Sharing (Participation in Profits and Results)
Private pension plan
Group life insurance
Pharmacy discount program
Educational partnerships
Online learning platform
Employee discounts at Riachuelo
Job title
Web Analytics and Data Engineering Manager — eCommerce
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