Social Media & PR Manager focusing on local UK strategy at a global employee engagement leader. Driving social media campaigns and overseeing media relations to enhance brand credibility.
Responsibilities
Lead the local social media strategy and execution, ensuring campaigns resonate with UK audiences while aligning with global direction
Own content calendars and channel management, driving growth in reach, engagement and sentiment across all social platforms, with a focus on Linkedin
Oversee community management, social advocacy and employee advocacy, fostering authentic dialogue, encouraging staff participation on social platforms, and responding to feedback to build trust and amplify reach
Partner with our PR agency to develop and implement UK media and communications strategies that enhance brand awareness and credibility
Support the creation of press releases, media pitches, thought leadership content and executive profiles in collaboration with the agency
Collaborate with Leadership, spokespeople and other stakeholders to identify and maximise PR opportunities
Design and execute influencer marketing strategies, building authentic partnerships that amplify brand storytelling and drive engagement across key audiences
Develop the review sites strategy (e.g. Trustpilot), including monitoring and responding to customer feedback
Work in partnership with the global design and social media team members, ensuring alignment with brand strategy and timely delivery of content
Track, analyse and report on performance, delivering insights that inform strategy and demonstrate ROI
Stay ahead of social media trends, platform updates and emerging influencer opportunities to keep campaigns fresh and competitive
Requirements
Strong understanding of social media best practice and content creation, with a focus on balancing global consistency and local relevance
Practical knowledge of PR and media relations, with experience working alongside PR agencies or managing media activity
Experience working with content creators and designers for high-quality campaign outputs
Proven expertise working collaboratively with global marketing teams and external agencies to deliver high-quality social media & PR projects
Excellent written and verbal communication skills with a flair for storytelling and translating complex ideas into clear messages
Highly organised with strong project management capabilities, able to juggle multiple priorities and deadlines
A proactive, hands-on approach and a collaborative style that fosters cross-functional teamwork
Benefits
Telephone call with a member of the Talent Acquisition Team
First stage interview with the UK Marketing Director and the Senior Campaign Manager
Final stage interview and assessment review with the UK Marketing Director and the UK Commercial Director
A flexible holiday plan of up to 40 days per year
£400 a year Wellbeing Allowance
Private Medical Insurance
Allowance for professional development books, E-books, and podcasts
Contributory pension scheme
Employee, friends and family discounts across 1200+ retail, hospitality and lifestyle brands
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