Multilingual SEO Strategist focusing on local SEO strategy and organic tactics for AI healthtech. Collaborating with teams to build a localized growth engine.
About the role
- Organic Search Specialist at Rentokil Initial enhancing SEO strategies to improve website visibility and lead flow across digital channels in a hybrid role.
Responsibilities
- The role of the Organic Search Specialist is to leverage the Organic Search landscape and to lead activities relating to optimisation, Keyword and Competitor Analysis and Technical SEO.
- Audit, monitor and implement SEO best practice to maximise the discoverability and performance of our websites across organic and paid channels that target local users with the goal of driving lead flow.
- Report into the SEO Manager and sits within the Digital Performance Team working with colleagues in roles covering Data & Insight, Paid Search and Content but will also collaborate with the Customer Experience, Digital Projects and Deployment, Digital Account Management and our key markets globally.
- Responsible for leading, planning and executing actions across the Rentokil Initial and subsidiary brand web estate that directly improve the performance of our targeted search visibility and lead flow.
- Responsible for supporting the Search Marketing team across SEO, Data & Insight, and Content to action and deliver priority Organic Search projects across Rentokil Initial and its subsidiary brands globally.
- Collaborate with Customer Experience, Digital Projects and Deployment, Digital Account Management and third party vendors to deliver the operational implementation of RI’s Digital Search Strategy.
- Manage and support the organic search landscape across Rentokil Initial and its subsidiaries which will include liaising with Digital Account Management team and the local markets around optimisation of transactional pages, keyword & competitor analysis, schema recommendations, and any other organic search optimisation activities.
Requirements
- Strong knowledge and experience of technical SEO considerations, analysis & reporting, on-page, local search strategies as well as how social media benefits organic search visibility
- Good understanding and experience of SEO best practices: including defining technical considerations through audits, making on-page recommendations, understanding the organic local search ecosystem and how
- social media could be used as part of a holistic strategy
- Understanding of search engine algorithms and their impact on the organic performance of websites
- Understanding of technical SEO changes (e.g. robots.txt optimisation, 301 redirects, hreflang, canonicalization, schema, etc.)
- Use 3rd party audit / SEO / Search tools to carry out web quality audits. Examples include SEMRush, deep dive site crawlers such as Screaming Frog and backlink auditors such as Kerboo/Ahrefs.
- An ability to work in a collaborative manner with colleagues in the wider Digital Team, different departments in M&I and colleagues globally.
- Preferably some experience of working within enterprise content management systems and some experience around web content creation and entry.
- Keep up to date with current digital marketing trends & technologies
- Experience in MS Office or Google Apps is essential
- Highly analytical and numerical, with attention to detail and a meticulous mindset
- Results oriented with an ability to work to tight timelines.
- Appetite for continuous learning and personal development.
- Strong understanding and experience in Googles own web monitoring and analytics tools such as Google Search Console, Google AdWords, Google Analytics, Google Data Studio and Google Trends. Use these tools effectively to help develop the Digital Marketing strategy as well as identify possible
- fluctuations in local web performance and the possible reasons behind these.
Benefits
- Competitive salary
- Hybrid working
- Rentokil Initial Reward Scheme
- 23 days holiday, plus 8 bank holidays
- Employee Assistance Programme
- Death in service benefit
- Healthcare
- Free parking
Job title
Job type
Experience level
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Not specified
Degree requirement
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