CNA is the leading company in Brazil teaching english language for students (kids, teens, adults) as well as spanish.
It was established in 1985 and have 480 units around the country thourough the franchise system.
The email above is related to the Jaguariuna unit, located in the city of the same name, country side of Sao Paulo state.

CNA Idiomas | Oficial

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seo-marketing

CNA Idiomas is a leading language school in Brazil, specializing in English and Spanish courses for students of all ages. With over 50 years of experience and more than 700 locations throughout the country, CNA provides both in-person and online live classes. The institution offers preparatory courses for language certifications, fostering proficiency and confidence in communication for travelers and professionals alike. Additionally, CNA has expanded its curriculum to include programming and robotics courses for children, promoting a well-rounded educational experience.

CNA is the leading company in Brazil teaching english language for students (kids, teens, adults) as well as spanish. It was established in 1985 and have 480 units around the country thourough the franchise system. The email above is related to the Jaguariuna unit, located in the city of the same name, country side of Sao Paulo state.

• Technical SEO (core of the role) - Recurring technical audits; fixing crawlability and indexing issues; optimizing Core Web Vitals; management of sitemaps, robots.txt and canonicalization; structured data (Schema Markup); information architecture optimization; crawl budget strategies;
• Technical governance with IT/Product - Liaison with technology teams; prioritization of the technical SEO backlog; definition of technical requirements for new pages; ensuring best practices in deployments;
• Content strategic direction - Support the SEO Content analyst with technical guidance; define cluster and internal linking strategies; map data-driven opportunities; ensure content is built on a solid technical foundation;
• Analysis and performance - Monitor strategic rankings; track organic traffic trends; quickly identify drops and opportunities; build executive performance dashboards;
• Competitiveness and market - Technical competitor analysis; identification of structural gaps; defensive and offensive SERP strategies.

Senior SEO Analyst

Senior SEO Analyst leading strategic initiatives to enhance organic visibility at CNA Idiomas. Collaborating with technical teams to optimize digital channels and improve SEO performance.

analyst

• Conversational Platform Management - Act as the focal point with the conversational solution vendor; prioritize the improvement backlog; ensure continuous evolution of conversation flows and integrations; validate releases and new features.
• End-to-end Funnel Visibility - Map the end-to-end journey (lead → qualification → enrollment); identify dropout points; analyze conversion by stage; produce executive performance reports.
• Conversion Optimization - Test variations of flows and approaches; optimize CTAs; refine qualification rules; work on improving contact rates and enrollment rates.
• Speech & Quality - Improve BOT scripts; align BOT and human messaging; ensure consistency of the value proposition; support the sales team with improvement inputs.
• Intelligence & Data - Analyze conversational data; collaborate with CRM and media teams for data cross-referencing; propose behavior-based automations; identify objection patterns.

Mid-level Analyst – Conversational Journey

Analista Pleno de Jornada Conversacional responsible for managing conversational solutions and data optimization at CNA Idiomas. Position involves enhancing user journeys and ensuring data-driven decisions.

• Team Leadership and Management: Lead a team of 4 analysts (Technical SEO, Content SEO, Site, Martech/Tracking); develop the team’s technical skills; set clear goals and KPIs; prioritize the strategic backlog; manage external partners and vendors.
• Website / E‑commerce Management and Evolution: Ensure stability, performance and scalability; evolve navigation architecture; optimize conversion journeys; improve performance (Core Web Vitals); define the site’s evolution roadmap; liaise with IT and Product teams.
• SEO Strategy (Technical + Content): Define an integrated organic strategy; ensure technical excellence; prioritize strategic topic clusters; monitor rankings and performance; analyze competitors; integrate SEO with media and CRM strategies.
• Martech Governance: Manage the marketing stack (Analytics, Tag Manager, CRM, CDP, automation, etc.); ensure data integrity; implement end‑to‑end funnel tracking; support data‑driven decision making; define technical requirements for new integrations; optimize tool costs.
• Customer Journey & Conversion: Map the full digital journey; identify drop‑off points; lead continuous optimization (CRO); ensure alignment between UX, SEO and performance.

Coordinator, Site, SEO and Martech

Lead SEO and Martech initiatives for CNA Idiomas, enhancing digital demand generation and user experience through strategic data integration and management. Manage a team and optimize site performance.

data-analyst

• Support the team in the collection, organization, analysis and provision of data.
• Build reports, operational controls and automations.
• Contribute to process improvements and resource optimization.
• Manage and update the Class Map.
• Support the automation of operational processes.
• Provide organized and reliable information to assistants, analysts and managers.
• Work closely with other teams.

Junior Data Analyst

Support in data collection, organization, and operational automation at CNA Idiomas. Collaborate in improving processes and providing reliable data.

account-manager

• Prospect and develop partnerships with companies (B2B), actively and passively sourcing leads
• Contact companies via email, WhatsApp, phone and CRM
• Conduct commercial meetings, both online and in person
• Visit companies to present CNA institutionally and formalize partnerships
• Prepare and present commercial proposals and negotiate terms
• Support partner companies, providing assistance with corporate initiatives and events
• Prepare qualitative and quantitative reports to monitor and measure results
• Train and enable the CNA franchise network to identify and secure new partnerships
• Work collaboratively with internal departments and franchisees

Commercial Consultant – Corporate Partnerships

Commercial Consultant focusing on corporate partnerships at CNA Idiomas for B2B sales. Responsible for negotiations with companies, enhancing corporate market presence.

consultant

• Provide support services to CNA+ network schools, both in-person and online;
• Conduct regular meetings with the assigned school portfolio;
• Analyze and monitor portfolio performance indicators;
• Prepare and submit monthly performance reports;
• Deliver targeted training sessions as needed by the school;
• Plan and execute in-person and online consulting engagements;
• Support inventory management and ensure compliance with the Excellence Award criteria;
• Develop action plans focused on exceeding targets.

Field Consultant

Consultor(a) de Campo oferecendo suporte às escolas franqueadas da rede CNA+. Responsável por mentorias, análises de desempenho e treinamentos.

CNA Idiomas | Oficial

About the company

Open jobs

6 jobs found

Senior SEO Analyst

CNA Idiomas | Oficial

Mid-level Analyst – Conversational Journey

CNA Idiomas | Oficial

Coordinator, Site, SEO and Martech

CNA Idiomas | Oficial

Junior Data Analyst

CNA Idiomas | Oficial

Commercial Consultant – Corporate Partnerships

CNA Idiomas | Oficial

Field Consultant

CNA Idiomas | Oficial