Senior SEO Analyst leading strategic initiatives to enhance organic visibility at CNA Idiomas. Collaborating with technical teams to optimize digital channels and improve SEO performance.
About the role
- Organic Search Specialist leading SEO optimisation efforts at Rentokil Initial. Collaborating globally to enhance website discoverability and performance across organic and paid channels.
Responsibilities
- Leverage the Organic Search landscape and to lead activities relating to optimisation, Keyword and Competitor Analysis and Technical SEO
- Audit, monitor and implement SEO best practice to maximise the discoverability and performance of our websites across organic and paid channels
- Collaborate with Customer Experience, Digital Projects, Deployment, Digital Account Management and our key markets globally
- Responsible for leading, planning and executing actions across the Rentokil Initial and subsidiary brand web estate
- Support the Search Marketing team across SEO, Data & Insight, and Content to action and deliver priority Organic Search projects
- Assist and support the Digital Projects & Deployment team with the rollout of digital projects; for example, new website crawls & launches in Magnolia, international & local competitor analysis, B2B campaign optimisation or organic & paid social media initiatives
- Develop SEO management processes and procedures, best practice and self-help guides
- Be a reliable, technically sound, and knowledgeable SEO contact for our international markets
- Manage and support the organic search landscape across Rentokil Initial and its subsidiaries
- Liaise with the Digital Account Management team and local markets around optimisation of transactional pages, keyword & competitor analysis
- Work with the Customer Experience team to ideate organic search improvements that could drive conversions
- Plan, support or execute Organic SEO actions and insights delivered by routine website audits
- Collaborate effectively with external SEO agencies to assist in developing, facilitating and assisting with Organic SEO strategy and planning
- Stay up to date with developments within the SEO industry such as algorithm enhancements and new technologies
Requirements
- Strong knowledge and experience of technical SEO considerations, analysis & reporting, on-page, local search strategies as well as how social media benefits organic search visibility
- Good understanding and experience of SEO best practices: including defining technical considerations through audits, making on-page recommendations, understanding the organic local search ecosystem and how social media could be used as part of a holistic strategy
- Understanding of search engine algorithms and their impact on the organic performance of websites
- Understanding of technical SEO changes (e.g. robots.txt optimisation, 301 redirects, hreflang, canonicalization, schema, etc.)
- Use 3rd party audit / SEO / Search tools to carry out web quality audits. Examples include SEMRush, deep dive site crawlers such as Screaming Frog and backlink auditors such as Kerboo/Ahrefs.
- An ability to work in a collaborative manner with colleagues in the wider Digital Team, different departments in M&I and colleagues globally.
- Preferably some experience of working within enterprise content management systems and some experience around web content creation and entry.
- Keep up to date with current digital marketing trends & technologies
- Experience in MS Office or Google Apps is essential
- Highly analytical and numerical, with attention to detail and a meticulous mindset
- Results oriented with an ability to work to tight timelines.
- Appetite for continuous learning and personal development.
- Strong understanding and experience in Google's own web monitoring and analytics tools such as Google Search Console, Google AdWords, Google Analytics, Google Data Studio and Google Trends. Use these tools effectively to help develop the Digital Marketing strategy as well as identify possible fluctuations in local web performance and the possible reasons behind these.
Benefits
- Competitive salary
- Hybrid working
- Rentokil Initial Reward Scheme
- 23 days holiday, plus 8 bank holidays
- Employee Assistance Programme
- Death in service benefit
- Healthcare
- Free parking
Job title
Job type
Experience level
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Not specified
Degree requirement
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