Senior SEO Analyst leading strategic initiatives to enhance organic visibility at CNA Idiomas. Collaborating with technical teams to optimize digital channels and improve SEO performance.
About the role
- Lead SEO and Martech initiatives for CNA Idiomas, enhancing digital demand generation and user experience through strategic data integration and management. Manage a team and optimize site performance.
Responsibilities
- Team Leadership and Management: Lead a team of 4 analysts (Technical SEO, Content SEO, Site, Martech/Tracking); develop the team’s technical skills; set clear goals and KPIs; prioritize the strategic backlog; manage external partners and vendors.
- Website / E‑commerce Management and Evolution: Ensure stability, performance and scalability; evolve navigation architecture; optimize conversion journeys; improve performance (Core Web Vitals); define the site’s evolution roadmap; liaise with IT and Product teams.
- SEO Strategy (Technical + Content): Define an integrated organic strategy; ensure technical excellence; prioritize strategic topic clusters; monitor rankings and performance; analyze competitors; integrate SEO with media and CRM strategies.
- Martech Governance: Manage the marketing stack (Analytics, Tag Manager, CRM, CDP, automation, etc.); ensure data integrity; implement end‑to‑end funnel tracking; support data‑driven decision making; define technical requirements for new integrations; optimize tool costs.
- Customer Journey & Conversion: Map the full digital journey; identify drop‑off points; lead continuous optimization (CRO); ensure alignment between UX, SEO and performance.
Requirements
- Previous experience as a coordinator or technical leader.
- Strong knowledge of: site structure and architecture; e‑commerce; technical and strategic SEO; Core Web Vitals; analytics (GA4, GTM); SEO tools (SEMrush, Ahrefs, Screaming Frog); experience with Martech integrations.
- Experience managing backlogs and projects; understanding of the end‑to‑end digital funnel.
- Nice to have: experience in education or digital retail; experience with multi‑unit/franchise structures; experience with Salesforce or another robust CRM.
Benefits
- Health Insurance (Bradesco)
- Dental Insurance (Bradesco)
- Life Insurance
- Gympass
- Total Pass
- Parking — positions above Coordinator level are not eligible for parking discount
- Pharmacy discount program
- Meal voucher
- Food voucher
- Transportation voucher
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
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