Multilingual SEO Strategist focusing on local SEO strategy and organic tactics for AI healthtech. Collaborating with teams to build a localized growth engine.
About the role
- Director of SEO & GEO developing organic search strategies at Neighborly, a service brand hub. Fostering team excellence and executing forward-thinking SEO strategies across various platforms.
Responsibilities
- Develop and execute a forward-thinking organic search strategy and roadmap for Neighborly brands, including budget management and traffic/lead forecasting.
- Define and enforce organic best practices and content guidelines across internal teams and external vendors, ensuring compliance with Google and Large Language Models (LLM) standards.
- Lead, mentor, and retain a high-performing team of organic search managers and specialists; foster a culture of excellence and continuous learning.
- Direct optimization strategies across on-page, off-page, technical SEO, and schema markup; share insights with paid media and content teams for holistic performance.
- Serve as the Subject Matter Expert for website development, migrations, and technical SEO metrics such as Core Web Vitals and site speed.
- Provide thought leadership on industry trends, Google algorithm updates, and LLM advancements to internal stakeholders and franchise owners.
Requirements
- 10+ years in SEO leadership roles with a proven track record of strategic thinking, expertise in Google Business Profile optimization, and passion for emerging technologies such as LLMs.
- Proven experience managing, hiring, and mentoring SEO teams, including remote team members.
- Hands-on experience with tools like SEMrush, Botify, Screaming Frog, Ahrefs, SEO Radar, and Local Falcon.
- Deep expertise in on-page, technical SEO, backlink strategies, and understanding of search engine and LLM ranking factors.
- Bachelor's Degree in Digital Marketing; or a related field.
Benefits
- Equity and bonus opportunities
Job title
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Experience level
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Not specified
Degree requirement
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