Senior SEO Analyst leading strategic initiatives to enhance organic visibility at CNA Idiomas. Collaborating with technical teams to optimize digital channels and improve SEO performance.
Responsibilities
Technical SEO (core of the role) - Recurring technical audits; fixing crawlability and indexing issues; optimizing Core Web Vitals; management of sitemaps, robots.txt and canonicalization; structured data (Schema Markup); information architecture optimization; crawl budget strategies;
Technical governance with IT/Product - Liaison with technology teams; prioritization of the technical SEO backlog; definition of technical requirements for new pages; ensuring best practices in deployments;
Content strategic direction - Support the SEO Content analyst with technical guidance; define cluster and internal linking strategies; map data-driven opportunities; ensure content is built on a solid technical foundation;
Analysis and performance - Monitor strategic rankings; track organic traffic trends; quickly identify drops and opportunities; build executive performance dashboards;
Competitiveness and market - Technical competitor analysis; identification of structural gaps; defensive and offensive SERP strategies.
Requirements
Data-driven mindset
Strong strategic thinking
Ability to influence technical teams
Proactive and impact-oriented profile
Proven experience in technical SEO
Proficiency with tools such as Google Search Console, GA4, Screaming Frog, SEMrush/Ahrefs
Knowledge of HTML, CSS, and web structure
Experience managing large volumes of pages
Knowledge of Core Web Vitals
Experience with architecture of high-traffic sites
Advanced analytical skills
Differentials: experience in education; experience in multi-unit/franchise environments; knowledge of local SEO
Benefits
Health insurance (Bradesco)
Dental insurance (Bradesco)
Life insurance
Gympass
Total Pass
Parking — positions above Coordinator are not eligible for a parking discount
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