Lead SEO and Martech initiatives for CNA Idiomas, enhancing digital demand generation and user experience through strategic data integration and management. Manage a team and optimize site performance.
About the role
- Senior SEO Analyst leading strategic initiatives to enhance organic visibility at CNA Idiomas. Collaborating with technical teams to optimize digital channels and improve SEO performance.
Responsibilities
- Technical SEO (core of the role) - Recurring technical audits; fixing crawlability and indexing issues; optimizing Core Web Vitals; management of sitemaps, robots.txt and canonicalization; structured data (Schema Markup); information architecture optimization; crawl budget strategies;
- Technical governance with IT/Product - Liaison with technology teams; prioritization of the technical SEO backlog; definition of technical requirements for new pages; ensuring best practices in deployments;
- Content strategic direction - Support the SEO Content analyst with technical guidance; define cluster and internal linking strategies; map data-driven opportunities; ensure content is built on a solid technical foundation;
- Analysis and performance - Monitor strategic rankings; track organic traffic trends; quickly identify drops and opportunities; build executive performance dashboards;
- Competitiveness and market - Technical competitor analysis; identification of structural gaps; defensive and offensive SERP strategies.
Requirements
- Data-driven mindset
- Strong strategic thinking
- Ability to influence technical teams
- Proactive and impact-oriented profile
- Proven experience in technical SEO
- Proficiency with tools such as Google Search Console, GA4, Screaming Frog, SEMrush/Ahrefs
- Knowledge of HTML, CSS, and web structure
- Experience managing large volumes of pages
- Knowledge of Core Web Vitals
- Experience with architecture of high-traffic sites
- Advanced analytical skills
- Differentials: experience in education; experience in multi-unit/franchise environments; knowledge of local SEO
Benefits
- Health insurance (Bradesco)
- Dental insurance (Bradesco)
- Life insurance
- Gympass
- Total Pass
- Parking — positions above Coordinator are not eligible for a parking discount
- Pharmacy discount program
- Meal allowance (Vale Refeição)
- Food allowance (Vale Alimentação)
- Transportation voucher (Vale Transporte)
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
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