SEO & AI Strategist developing and executing strategies for increasing clients' organic visibility. Focused on technical optimization, performance analysis, and leveraging AI search trends in digital marketing.
Responsibilities
Developing and executing well-planned SEO and GEO strategies for a variety of clients, including international and challenging accounts
Proactively refining strategies based on the performance of major KPIs, account metrics, and client goals
Conducting keyword research, mapping, and optimization to create a clear keyword strategy
Performing technical SEO audits and troubleshooting advanced technical issues
Setting up keyword position tracking and other performance monitoring tools
Collaborating with clients during onboarding and throughout campaigns to align on strategic goals and establish KPIs
Conducting competitor analysis to understand market trends and identify opportunities
Designing and executing experiments to improve organic search performance across various tactics, channels, and AI engines
Auditing and crafting insightful reports with narratives that align with client goals
Completing regular business reviews to highlight organic search results and adjust strategies as needed
Communicating professionally and collaborating creatively with clients to build strong relationships
Contributing to sales audits and ensuring quality assurance in your work and the work of others
Actively questioning why results occurred and how your work impacts client success
Requirements
3+ years of experience in SEO, including technical optimization, keyword strategy, and performance analysis
Curiosity and excitement to stay ahead of emerging AI search trends, and the ability to learn and test new ideas rapidly
Proven ability to forecast, analyze, and report on organic search performance metrics
Hands-on experience with SEO tools like SEMrush, GA4, Google Search Console, and others
Hands-on experience with utilizing AI search tools like ChatGPT, Perplexity, Gemini to optimize websites and website content
Strong analytical and problem-solving skills with the ability to derive actionable insights
Experience working with international or complex accounts is a plus
Experience working with WordPress, HubSpot, and / or Shopify
Excellent written and verbal communication skills for client interactions and reporting
A proactive mindset with the ability to self-manage tasks and meet deadlines consistently
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