Principal Creative Strategist leading the in - housing of Plusnet for BT Group. Managing complex workstreams and stakeholders while shaping brand strategies and communication frameworks.
RK
Hybrid Creative Strategist – Paid Social Focus
Posted 18 hours ago
About the role
- Creative Strategist leading the Creative Strategy for Paid Social, focused on video and static assets. Join an international design brand and contribute to a growing D2C e-commerce team.
Responsibilities
- You take full ownership of the creative strategy for Paid Social (video & static assets).
- Develop and own the creative strategy for Paid Social (video & static assets).
- Systematically build creative diversity.
- Expand scalable testing approaches for continuous creative optimization.
- Write video scripts with a clear performance focus.
- Develop and independently produce static assets for Paid Social.
- Direct-response copywriting for ads, hooks, and messaging.
- Iterate and improve existing creatives based on performance data.
Requirements
- Several years of experience in creative strategy, ideally in a D2C or e-commerce environment.
- Proven experience with Paid Social creatives.
- Solid expertise in creating and implementing static assets.
- Strong understanding of direct-response marketing.
- Confident handling of performance KPIs.
- Experience using AI tools in a marketing context.
- Structured, analytical, and simultaneously creative working style.
- High degree of personal responsibility and ownership.
Benefits
- An exciting role with plenty of opportunities to contribute your own ideas.
- A great team and fast communication through flat hierarchies.
- A secure position at a renowned international company.
- Permanent employment with 30 days of vacation.
- Flexible working hours and the possibility to work remotely.
- Attractive benefits such as a commuting allowance, holiday pay, bonus payments, and company pension provision — and yes, drinks and a fruit basket are of course provided.
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
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