Principal Creative Strategist leading the in - housing of Plusnet for BT Group. Managing complex workstreams and stakeholders while shaping brand strategies and communication frameworks.
About the role
- Creative Strategy Lead responsible for all paid media creatives at a startup focused on health supplements. Driving growth through strategic and performance-oriented creative strategies across multiple platforms.
Responsibilities
- Take strategic and creative ownership of all paid-media creatives and be one of the central levers for our growth
- Develop performance-oriented creative strategies for Meta, Google, TikTok and native ads — with a clear focus on revenue, scaling and efficiency
- Ensure paid creatives are not produced in isolation, but are systematically tested, iterated and scaled
- Build and continuously evolve a structured creative-testing framework (hypotheses, tests, learnings, iterations)
- Analyze creative performance using data and derive clear recommendations and next-best tests
- Translate product, market and customer data into scalable ad and offer concepts
- Lead, coach and develop our ad-creation team (Content Creation & Media Buying)
- Work closely with Media Buying and other stakeholders (e.g., Brand, Product) and prioritize creatives by impact rather than by gut feeling
- Establish efficient creative-operations processes and ensure speed and quality are not in conflict
Requirements
- Several years of hands-on experience with UGC ads, image ads, video ads, advertorials, sales pages and long-form content
- 4–6 years of relevant professional experience in performance marketing, creative strategy or a comparable environment
- Deep understanding of paid social (particularly Meta & Google) and/or native advertising
- Proven experience in systematic creative testing and iterative optimization processes
- Confident in analyzing and evaluating key performance KPIs (e.g., hook rate, CTR, ROAS, CAC, AOV)
- Consistently performance-first mindset — measure creative quality by impact, not by personal taste
- Experience leading or providing functional guidance to creative teams
- Strong skills in prioritization, clear briefing and constructive feedback
- Holistic understanding of digital funnel mechanics — from the ad through the landing page to conversion
- Comfortable using tools such as Frame.io, Asana, Meta Ad Library, Google Analytics, Power BI or comparable applications
- Work independently with an entrepreneurial mindset and communicate clearly, directly and solution-oriented
Benefits
- Inspiring start-up spirit: join a friendly, highly motivated team with lived core values, flat hierarchies and a respectful, collaborative culture
- Opportunity to take responsibility and initiative and to implement your own ideas in your areas
- A modern office in an attractive location in Mannheim with good transport connections
- Flexible working: based in Mannheim, hybrid or remote possible
- Attractive compensation and 30 days of vacation
- Company pension benefits (BAV / BKV)
- Team-building through employee events (company parties, sports activities, offsites etc.)
- Fitness subsidies for the Mannheim location
- Enjoy free drinks & snacks — and of course as many bitter herbal drinks as you like :)
Job title
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