Director of Creative Strategy at Influencer managing creative strategy practices and teams. Leveraging insights and consumer trends to drive marketing success in creator marketing.
About the role
- Creative Lead responsible for overseeing UA creative production at a mobile gaming company. Leading a creative team and leveraging data for performance improvements.
Responsibilities
- Define and own the creative quality bar across all UA formats (video, playable, static)
- Build and lead the creative roadmap - set hypotheses, prioritize concepts, iterate based on performance data
- Lead and mentor Creative Producers, providing clear visual direction and actionable feedback
- Analyze creative performance metrics (CPI, IPM, CTR) to inform creative decisions and A/B test strategies
- Collaborate with the UA team and marketing artists to align creative output with acquisition goals
- Manage relationships with external creative agencies, ensuring quality and brand consistency
- Leverage AI tools for ideation, prototyping, and creative analysis workflows
Requirements
- 5+ years of experience in UA creative production or performance marketing creative direction
- Strong visual literacy, being able to articulate why a creative works in technical terms (composition, color, pacing, visual hierarchy)
- Track record of creative decisions leading to measurable performance improvements (lower CPI, higher IPM)
- Data-driven mindset, being comfortable with dashboards, A/B tests, and using data to argue for creative direction
- Experience managing or mentoring people in creative/production roles
- Experience working with external creative agencies
- Active user of AI tools for ideation, prototyping, and analysis
- Fluent English (spoken and written)
Benefits
- Flexible work arrangements
- Professional development opportunities
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
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