Creative Strategy Lead responsible for all paid media creatives at a startup focused on health supplements. Driving growth through strategic and performance - oriented creative strategies across multiple platforms.
About the role
- Creative Strategist at a UGC-focused ad agency specializing in Meta, YouTube, and TikTok. Develop and execute UGC ad strategies, collaborating with marketing teams and content creators.
Responsibilities
- Collaborate with clients and internal teams to understand campaign objectives, target audiences, and messaging
- Develop innovative UGC and creative ad strategies tailored to Meta, YouTube, and TikTok, leveraging the unique strengths of each platform
- Partner with the Creator Manager and clients to identify top-tier talent from our Client's network
- Guide and inspire content creators with detailed briefs that give clear direction regarding content needs
- Stay up-to-date with the latest trends, tools, and best practices in social media advertising and UGC
- Present creative concepts and campaign results to clients, articulating the strategic rationale and value of UGC, performance statistics, and Motion Design Ads
Requirements
- 3+ years of experience as a Creative Strategist, Art Director, or Copywriter in a creative agency or performance marketing environment.
- Degree in Marketing, Communications, Design, or a related field, or equivalent hands-on experience
- Proficiency or familiarity with design and editing tools like Adobe, Figma, or similar is a plus
- Proficiency or familiarity with Meta Ads Manager and/or TikTok Ads Manager is a plus
- Strong understanding of growth marketing principles and paid social best practices
- Excellent communication and presentation skills — you're comfortable presenting strategy and performance results directly to clients
- Ability to multitask, prioritize, and manage time effectively across multiple client accounts
- Passion for building strong, lasting partnerships with clients.
Benefits
- Hybrid work environment
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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