Senior Content Manager focused on organic growth for a generative AI language tutoring startup. Leading content strategy, execution, and performance optimization in a fast - paced environment.
About the role
- Director of Creative Strategy at Influencer managing creative strategy practices and teams. Leveraging insights and consumer trends to drive marketing success in creator marketing.
Responsibilities
- Lead the vision, standards, and growth of the Creative Strategy practice, ensuring best-in-class thinking across all verticals and clients in partnership with senior leadership
- Partner with the VP, leadership, and client teams to set strategic direction, positioning Influencer as a category leader in creator marketing
- Build, mentor, and manage a high-performing team of strategists, balancing resourcing and bandwidth while fostering career growth
- Establish and refine processes, tools, and frameworks that elevate creative strategy delivery across the agency
- Drive new business opportunities by shaping pitches, leading workshops, and presenting thought leadership to prospective clients
- Serve as a senior client partner, cultivating C-suite and senior marketing relationships that extend beyond campaign delivery
- Oversee the integration of cultural insights, category intelligence, and consumer trends into agency outputs to future-proof creative work
- Champion innovation in the creator economy, ensuring the agency stays ahead of platform shifts, social storytelling formats, and influencer trends
- Represent Influencer at industry events, conferences, and IAT meetings to raise visibility of our strategic expertise
- Collaborate cross-functionally with sales, measurement, and creative leads to connect strategy seamlessly to execution and business outcomes
Requirements
- Minimum of 9 years experience in a creative strategy or brand strategy role within an agency or related environment, with at least 3 years of management experience
- At least 3 years of hands-on influencer marketing experience with proven knowledge of the creator economy
- Deep understanding of the agency revenue model (retainers, project-based fees, scopes of work, margins) and ability to connect creative strategy to commercial growth
- Demonstrated track record of delivering socially-led branded content campaigns across platforms (Meta, TikTok, Snap, YouTube)
- Experience building, designing, and leading persuasive client decks and presentations
- Proven ability to distil complex client challenges into clear, insight-driven influencer briefs
- Strong communication, organisational, and time-management skills
- Comfortable engaging with and presenting to senior stakeholders (internal leadership, client CMOs, and IAT partners)
- Adept at balancing competing priorities and managing team bandwidth against client demands
- High-energy, results-driven leader with both short-term problem-solving skills and long-term vision for growth
- Collaborative and empathetic, able to partner effectively across functions while fostering team development
Benefits
- Medical Benefits through Insperity
- Wellbeing support including EAP & Mental Health cover
- 401K with match opportunity
- 22 days of Paid Time Off (+ Federal Holidays which can be flexed to your needs)
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