Creative Strategist leading the Creative Strategy for Paid Social, focused on video and static assets. Join an international design brand and contribute to a growing D2C e - commerce team.
About the role
- Principal Creative Strategist leading the in-housing of Plusnet for BT Group. Managing complex workstreams and stakeholders while shaping brand strategies and communication frameworks.
Responsibilities
- Drive and evolve a clear, differentiated brand strategy—defining purpose, positioning, and brand architecture—while ensuring consistent, audience focused branding across all touchpoints.
- Drive the end to end creative strategy by translating brand and business goals into inspiring concepts, clear storytelling frameworks, and strategic briefs that guide teams to deliver consistent, high impact campaigns.
- Drive insight led brand strategy by transforming consumer research, cultural trends, and performance data into clear, impactful strategic direction.
- Drive strategic excellence by leading brand thinking, challenging and shaping creative and business direction, and influencing senior stakeholders to unlock growth.
- Drive cross functional collaboration to align brand strategy with business priorities, ensuring creative, product, and commercial teams deliver cohesive, strategically led campaigns and propositions.
- Drive and promote strategic excellence across the agency by defining effective planning frameworks, fostering a culture of curiosity and creative thinking, sharing strategic insight, and representing the agency’s strategic expertise externally.
- Drive brand performance by using data-led insights to measure brand health, evaluate creative impact, and present strategic recommendations that demonstrate the commercial value of brand investment.
Requirements
- Significant experience in brand strategy, planning, or strategic roles within advertising agencies, consultancies, or in‑house brand/marketing teams.
- Deep knowledge of brand positioning, brand architecture, and long‑term brand building.
- Ability to develop brand and creative strategies that deliver measurable business impact.
- Consumer insight translation – skilled at turning research, insights, and data into clear, actionable strategic recommendations.
- Presentation & communication skills – confident presenting complex strategic work to C‑suite and senior leadership.
- Leadership in creative pitch processes, from strategy development to final presentation.
- Able to work effectively across multiple brands or large brand portfolios.
- Sector knowledge – understanding of telecommunications, technology, or other complex B2C markets (desirable).
- Agile working – familiarity with agile methodologies and sprint‑based workflows.
- Industry recognition for strategic or creative excellence (e.g., awards, published case studies) highly desirable
Benefits
- Annual on target bonus 15% (based on both personal and company performance)
- Private healthcare for you and your family
- £5500 car or cash allowance
- BT Pension scheme; minimum 5% employee contribution, BT contribution 10%
- 25 days annual leave + 8 bank holidays with the option to buy up to one week's work of your contracted hours. This will also increase with service.
- 2 weeks carer’s leave
- From January 2025, all parents welcoming a new child will be eligible for our new Family Leave policy. You will receive 18 weeks at full pay, eight weeks at half pay and 26 weeks at the statutory rate. It is for all parents, no matter how your family is made.
- Enhanced women’s health support: including help with menopause symptoms, cancer screenings, period care and more.
- Life Assurance (4 x life cover pay)
- Exclusive colleague discounts on our latest and greatest BT broadband packages
- 50% off EE mobile pay monthly or SIM only plans and 50% discount for friends and family on EE SIM only plans.
- My Discounts gives colleagues access to unbeatable savings on everyday purchases at hundreds of retailers.
- Discounted EE TV including TNT Sport and the NOW Entertainment membership.
- Option to join the Healthcare Cash Plan or other benefits such as dental insurance, gym memberships etc.
- Volunteering days so you can give back to your local community.
- Brand new electric vehicle salary sacrifice arrangement, known as ‘My EV.’
- 24/7 private virtual GP appointments for UK colleagues
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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