Creative Lead at WinnerBrands overseeing brand's creative vision and execution. Leading integrated creative teams and delivering high - impact campaigns across multiple channels.
About the role
- Brand & Creative Lead at Zefir enhancing brand presence in the real estate market while managing integrated campaigns and driving business growth.
Responsibilities
- Build awareness: make Zefir impossible to ignore
- Maintain and sharpen what makes our brand unique and distinctive. Protect the identity, elevate the execution.
- Define and implement the brand and communications strategy & roadmap across all channels and audiences (Buyers, Sellers, Agents).
- Take our social community from 150K to 1M followers while keeping engagement at least 2x industry baseline.
- Own our PR and earned media strategy, securing regular tier-1 press coverage and making sure every conversation about real estate or AI consumer apps in France eventually includes Zefir.
- Track brand and communication’s impact continuously (branded search, share of voice, sentiment) and use results to iterate, not just report.
- Build trust: become the most credible voice in real estate
- Develop a deep understanding of our personas (Buyers, Sellers, Agents) & their real pain points
- Translate it into a content strategy that resonates across top and middle funnel.
- Own the brand platform, key selling points, and tone of voice.
- Set and enforce high execution standards demonstrating the Brand’s credibility across every touchpoint: product, website, app, CRM, paid media, PR, social.
- Drive business growth: make brand a measurable growth lever
- Leverage the always-on content engine to generate organic traffic and inbound leads at growing scale.
- Plan and execute campaigns (PR, ambassadors, social activation) to support seasonal pushes, product launches, and key company milestones.
- Create compelling content for lead nurturing in partnership with CRM that moves people from "I'm thinking about it" to "I'm ready and I think Zefir’s the best option."
- Manage the brand media mix : own budget allocation across branding channels and formats.
- Lead a team as ambitious as the mission
- Create a culture of creative ambition, execution speed, and ownership where people do their best work & learn every day.
- Select, onboard, and manage agencies and freelancers (creative, PR, production, influencer) with the same level of rigour and expectations as the internal team.
- Lead creative strategy and set the quality bar across all brand assets, in close partnership with the acquisition team and CEO.
Requirements
- 7–10 years in brand marketing at a high-growth B2C company (tech, fintech, marketplace, consumer app).
- You've built brand presence at scale, not just managed it. You've personally grown communities, shipped campaigns, and driven measurable business impact through brand.
- Hands-on experience running integrated campaigns (social media, PR, influencer/ambassadors): you've done it yourself, not just managed agencies doing it.
- Strong creative eye: you can brief, review, and produce content occasionally when needed with a clear understanding of channel-content fit.
- You're a builder and an operator, not just a creative thinker. You're equally comfortable drafting a full-funnel content strategy, jumping on Midjourney to fix a visual, or managing internal and external stakeholders.
- Data-informed: you use metrics (share of voice, engagement, CAC contribution, conversion) to make decisions, not just to report. You know how to connect brand activity to business outcomes.
- Fluent in French (native-level copywriting) and English.
Benefits
- Competitive salary: You can run your own simulation with our salary calculator.
- BSPCE (Stock Options): Available for everyone, with monthly vesting after year one, over a 4-year period.
- Healthcare plan: Full coverage with Alan for team members, their partners, and children.
- Office in Le Peletier, Paris (9th arrondissement): With flexible remote work options.
- Swile meal card: €11 per worked day.
- Swile mobility card: €42/month to support sustainable transportation (metro, carpooling, biking…).
- Team events: Monthly Mixers to connect and share good times, and quarterly All Hands to celebrate wins across the company.
Job title
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Degree requirement
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