Hybrid VP of Marketing – Growth

at Qover

• Job title: VP of Marketing – Growth
• Job type: Full Time
• Experience level: Lead
• Salary: Not specified
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Brussels, Belgium

About the role

• VP of Marketing & Growth leading marketing and growth agenda for Qover, a B2B insurtech platform. Responsible for brand, demand and market presence in a fast-growing environment.

Responsibilities

• ●       Own Qover's marketing and communications positioning across brand, product marketing, PR and content
• ●       Lead and develop a marketing team combining operational execution and strategic planning – setting clear objectives, performance metrics and operating cadence
• ●       Manage resources and bandwidth, making informed trade-offs when priorities compete
• ●       Act as a strong internal advocate for marketing and communications, ensuring clarity on value, impact and trade-offs
• ●       Provide structure, prioritisation and focus to a team that already operates with a degree of independence
• ●       Define and execute Qover's B2B growth and marketing strategy aligned with company objectives and commercial priorities
• ●       Own top-of-funnel and mid-funnel performance of the marketing funnel, with clear contribution to pipeline and revenue outcomes
• ●       Translate strategic priorities into concrete plans, KPIs and quarterly execution roadmaps
• ●       Work closely with sales and CSM to support enterprise deal cycles, partner launches, account expansion and retention
• ●       Take ownership of Qover's event strategy, including flagship events, industry conferences and partner-led initiatives
• ●       Be personally comfortable representing Qover externally: on stage, in meetings and in market conversations
• ●       Use events as a structured growth lever, not just brand activity
• ●       Own marketing performance metrics, dashboards and reporting
• ●       Partner closely with product, sales, CSM and revenue leadership team to ensure alignment and execution
• ●       Communicate clearly and directly, with a pragmatic, no-nonsense mindset

Requirements

• ●       Hands-on B2B marketing experience across different roles and seniority levels
• ●       Experience in a scale-up or fast-growing B2B environment, ideally in fintech, insurtech or regulated industries
• ●       Strong understanding of growth levers, demand generation and pipeline contribution
• ●       Experience owning and executing event strategies
• ●       Comfortable being highly visible externally and internally
• ●       Structured, organised and data-driven; confident working with KPIs and performance metrics
• ●       Demonstrated experience managing and scaling a marketing team
• ●       Strong cross-functional collaborator with clear, direct communication skills
• ●       Active presence on LinkedIn or other professional channels (Nice-to-have)
• ●       Existing network in B2B SaaS, fintech or insurance ecosystems (Nice-to-have)
• ●       Based locally or willing to travel regularly to the office long-term (Nice-to-have)

Benefits

• ●       A flexible work environment: hybrid working schedule and the ability to work from anywhere one month per year
• ●       Generous time off
• ●       Global WeWork subscription to work from any location or from our Qover-dedicated space in Brussels (Rue du Commerce 31), which has a large terrace to enjoy team events
• ●       A positive company culture that values teamwork and taking initiative but also having fun, with regular social events
• ●       A collaborative and communal environment where everyone is welcomed, valued and accepted regardless of their nationality, gender, age, sexual orientation, disability, philosophical or political views, etc.
• ●       The chance to work among entrepreneurial people, giving you the opportunity to learn and have a real impact at one of Europe’s fastest-growing insurtechs