Product Marketing Lead responsible for driving strategy and execution for product launches at Anrok. Focusing on adoption and revenue impact in B2B SaaS marketing.
About the role
- Product Marketing Specialist supporting OpenEdge go-to-market strategy at Progress. Articulating product value, executing launches, and creating customer-facing materials.
Responsibilities
- Support GTM planning and campaign execution for OpenEdge product releases, customer communications, and cross-sell initiatives
- Assist in developing core messaging, positioning, and content (presentations, datasheets, solution briefs, and web copy) to drive awareness and demand
- Partner with product management, demand generation, and sales enablement to ensure alignment on launch priorities and key value propositions
- Project manage major events and initiatives to support the product line and sales growth
- Gather and synthesize market and customer insights to inform messaging and roadmap decisions
- Contribute to competitive analysis and win/loss reviews to help refine sales positioning
- Manage updates to sales enablement tools, customer stories, and internal resource portals
Requirements
- 1-3 years of experience in product marketing, product management, or related marketing or sales enablement role—preferably in software, SaaS, or application development markets
- Strong writing and storytelling skills with the ability to simplify complex technical topics for multiple audiences
- Analytical mindset; able to interpret data to guide messaging and program priorities
- Collaborative and detail-oriented with strong project management skills
- Bachelor’s degree in marketing, business, communications, engineering or related field
- Exposure to developer ecosystems, application modernization, or database technologies
- Familiarity with enterprise software sales cycles and ISV relationships
- Demonstrable AI skills in the development of content creation and sales aids
Benefits
- Medical, dental, vision, life & disability, and financial benefits (including 401(k) retirement savings plan)
- Tuition Reimbursement program
- Additional voluntary benefits including crucial illness/hospital indemnity, identity theft protection, auto & home insurance, legal, and pet insurance
- Competitive salary, bonus, and best-in-class Employee Stock Purchase Program (ESPP) with a 27-month lookback
- Flexible paid vacation time, paid day off for your birthday, and company holidays
- A variety of leave plans, including Parental Leave
- Employee Assistance Program (EAP) and an employee well-being program focusing on physical, mental, and financial health
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