Product Marketing Lead responsible for driving strategy and execution for product launches at Anrok. Focusing on adoption and revenue impact in B2B SaaS marketing.
About the role
- Product Marketing Manager developing strategic storytelling and marketing strategies for connected TV advertising at LG Ad Solutions. Focused on global positioning and content strategy with a cross-functional approach.
Responsibilities
- Develop a deep understanding of global agency and brand customers, buyer personas, and advertiser needs across markets, including General Market and Media & Entertainment.
- Partner with content and distribution teams to support the positioning, promotion, and go-to-market strategy for FAST content offerings, including collaboration with external content partners to drive awareness, adoption, and engagement.
- Lead global go-to-market strategy for products, features, and packages, from positioning and messaging through launch and sales enablement.
- Own product marketing content strategy, creating scalable, insight-led materials such as sales decks, product one-sheets, demos, FAQs, training materials, and RFP support content.
- Translate market, competitive, and performance insights into clear, compelling stories that resonate with both technical and non-technical audiences.
- Serve as a trusted product and solutions expert for Sales, supporting pre-sale and post-sale efforts across regions.
- Partner cross-functionally with Product, Sales, Insights and Revenue teams to align product roadmap priorities with customer and market needs.
- Support the sizing, prioritization, and commercialization of growth initiatives, including messaging, packaging, and occasional pricing analysis.
- Amplify product launches and updates through effective global communication, training, and sales enablement.
Requirements
- 5+ years of experience in product marketing, sales marketing, media strategy, or a related role at a platform, agency, or brand.
- Experience working on global or multi-market initiatives strongly preferred.
- Experience in connected TV, streaming, or digital advertising.
- Demonstrated strength in content strategy, storytelling with insights, and deck building.
- Strong understanding of the sales process, including pre-sale and post-sale engagement.
- Excellent written and verbal communication skills with the ability to influence and present across global, cross-functional audiences.
- Highly organized, proactive, and comfortable operating in ambiguity within a fast-paced, international environment.
- Proven ability to collaborate across time zones and cultures to drive results.
- Curious mindset with a passion for industry trends, competitive dynamics, and continuous learning.
Benefits
- N/A
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
Product Marketing & Brand Manager responsible for marketing strategies and brand positioning. Leading market research and product launches in a sustainable energy solutions company.
Head of Product Marketing leading modern, AI - first marketing organization at GWRX. Collaborating with cross - functional teams to accelerate revenue growth in healthcare.
Senior Manager managing go - to - market systems to ensure operational stability and reliability at Euna Solutions. Overseeing a team and collaborating cross - functionally to drive business impact.
Senior Product Marketing Manager leading go - to - market strategy for healthcare SaaS solutions. Collaborating with teams to drive product marketing and demand at PointClickCare.
Product Marketing Manager at PointClickCare, leading product launch planning and customer insights for healthcare solutions. Collaborating across teams to enhance marketing effectiveness.
Product Marketing Specialist supporting OpenEdge go - to - market strategy at Progress. Articulating product value, executing launches, and creating customer - facing materials.
Product Marketing Manager leading strategic marketing for Atos' hardware products in an international role. Focus on promoting enterprise x86 solutions and collaborating with global teams.
Sales Enablement Manager building sales enablement systems and content at Clay. Designing onboarding and workshops for Go - To - Market Engineers to drive pipeline and revenue growth.
Go - To - Market Engineer at Apollo.io responsible for driving product usage and pipeline generation. Leading client strategies in partnership with sales and marketing teams for successful growth.