Product Marketing Lead responsible for driving strategy and execution for product launches at Anrok. Focusing on adoption and revenue impact in B2B SaaS marketing.
About the role
- Head of Product Marketing leading modern, AI-first marketing organization at GWRX. Collaborating with cross-functional teams to accelerate revenue growth in healthcare.
Responsibilities
- Own marketing and communications’ contribution to enterprise pipeline, bookings influence, and ARR growth
- Design AI-driven GTM and communications strategies that generate measurable, sales-qualified pipeline
- Continuously optimize for pipeline quality, velocity, and conversion
- Aggressively apply AI to reinvent: Market and account segmentation, Account-based marketing and personalization, Content creation and distribution, Buyer and stakeholder insight discovery, and Competitive, analyst, and market intelligence
- Replace manual, pre-AI workflows with AI-enabled automation and augmentation
- Set the internal and external standard for what AI-first marketing and communications look like in healthcare
- Establish GWRX as the category-defining leader in Precision Care AI
- Build sustained credibility with a variety of stakeholders: Health system CEOs, CIOs, CMIOs, CFOs, and COOs, Clinical and operational leaders, and Industry analysts, media, and ecosystem partners
- Ensure GWRX is consistently associated with measurable outcomes and real-world impact, not abstract AI promises
- Translate AI capabilities, clinical workflows, and operational outcomes into clear, differentiated narratives
- Ensure every product launch, message, and proof point reinforces category leadership
- Partner deeply with Product, Engineering, and Customer Success to connect: AI innovation, customer outcomes, and revenue impact
- Make product marketing a strategic growth lever, not a support function
- Equip sales teams with AI-powered insights, messaging, and value models that materially improve win rates
- Enable sellers to speak credibly to clinical and executive stakeholders, quantify outcomes and ROI, and position GWRX as a long-term strategic partner
- Measure enablement success by sales performance, not asset volume
- Build and lead a lean, elite, AI-native product marketing and communications team
- Operate with startup speed, high accountability, and relentless focus on outcomes
- Set clear OKRs tied to pipeline, ARR influence, and market leadership
Requirements
- 12+ years of enterprise marketing experience with experience leading a full-stack marketing team
- Healthcare IT background with deep understanding of health system buyers, clinical and operational workflows, complex enterprise sales cycles, and EHR integrated solutions
- Proven success scaling product-led, enterprise-grade marketing organizations tied to revenue outcomes
- Quantifiable lead generation through strong demand generation and outbound/inbound efforts; proven track record in directly contributing to revenue, not just top-line leads
- Strong command of product marketing, demand generation, sales enablement, brand strategy, and analyst relations
- Demonstrated experience using AI tools and data-driven insights to improve marketing performance materially
- Exceptional executive-level communication skills—written, verbal, and presentation.
- Highly analytical, outcome-oriented, and comfortable operating in fast-moving, ambiguous environments.
- Bachelor’s degree in Marketing, Business, Technology, or related field; MBA preferred.
Benefits
- exceptionally generous paid time away from work
- a variety of paid leave programs
- savings opportunities with 401(k) and incentive plans
- internal education programs
- full array of health benefits
- fitness reimbursement
- cell phone subsidy
- casual offices with snacks and drinks
- peer recognition programs
- health advocacy and employee assistance programs
- chili cook-offs
- pet insurance (yes, really) and so much more
- An environment that supports YOU
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