Product Marketing Lead responsible for driving strategy and execution for product launches at Anrok. Focusing on adoption and revenue impact in B2B SaaS marketing.
About the role
- Senior Manager managing go-to-market systems to ensure operational stability and reliability at Euna Solutions. Overseeing a team and collaborating cross-functionally to drive business impact.
Responsibilities
- Own production stability, release management, and incident response across the GTM systems stack
- Lead root-cause analysis, remediation, and trend reporting to prevent repeat issues
- Ensure system reliability, scalability, data integrity, and integration health
- Map, document, and maintain end-to-end system workflows supporting lead-to-opportunity, deal operations, quote-to-order, renewals, and cross-functional handoffs
- Translate business requirements into system designs, implementation plans, and execution roadmaps
- Lead deployment of new GTM tools, enhancements, and workflow optimizations, including change management, testing, and release standards
- Partner with Revenue Operations, Enablement, and Finance to define the GTM systems roadmap and manage backlog and prioritization
- Manage and develop a growing team of GTM systems administrators, analysts, and developers
- Set clear expectations for delivery quality, timelines, and execution standards
- Manage external vendors and implementation partners, including scoping, delivery oversight, outcomes, and budget management
- Partner closely with Revenue Operations to define, document, and operationalize GTM processes and business rules
- Support GTM tool evaluation and procurement in partnership with Finance and GTM leadership
- Work with Enablement to drive adoption of GTM tools and workflows
- Serve as the primary GTM systems point of contact for Sales, Marketing, Finance, and Customer Success leadership
Requirements
- 4–8+ years of experience owning GTM systems in a B2B SaaS environment
- Hands-on leadership of Salesforce and CPQ implementations supporting quote-to-cash and renewals
- Strong understanding of end-to-end GTM workflows, including lead-to-opportunity, quote-to-cash, renewals, and cross-functional handoffs
- Proven ability to deliver complex system initiatives end-to-end with strong execution discipline
- Experience enforcing system standards and making tradeoffs to protect stability and data integrity
- Ability to manage competing priorities across stakeholders under real constraints
- Experience leading GTM systems teams and external vendors with consistent, high-quality delivery
- Strong communication skills with the ability to translate technical work into business impact for senior stakeholders
- Experience supporting system integrations, data migrations, or post-acquisition platform consolidation (Nice to Have)
- Bachelor’s degree or equivalent practical experience (Nice to Have)
- Salesforce certifications (Admin, Advanced Admin, CPQ) (Nice to Have)
- PMP, Agile, or similar delivery certifications (Nice to Have)
Benefits
- Competitive wages
- Wellness days
- Community Engagement Committee
- Flexible workday
- Benefits
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