Product Marketing Lead responsible for driving strategy and execution for product launches at Anrok. Focusing on adoption and revenue impact in B2B SaaS marketing.
About the role
- Senior Product Marketing Manager leading go-to-market strategy for healthcare SaaS solutions. Collaborating with teams to drive product marketing and demand at PointClickCare.
Responsibilities
- Reporting to the Senior Director of Product Marketing, the Senior Product Marketing Manager is an innovative, strategic thinker and primary marketing representative owning go-to-market and product launch strategy for a portfolio of SaaS solutions for Provider organizations spanning hospitals, health systems, ACOs, and their collaborating provider partners.
- With an expert understanding of markets, buyers, users, and interdependencies across the healthcare continuum, the successful candidate for this role acts as a subject matter expert and portfolio evangelist who demonstrates and transfers knowledge about markets, buyers, users, and product/s across marketing and sales functions.
- This critical role is the glue that binds our business and product strategy to the marketing programs and tactics needed to achieve measurable results.
- As a Sr. Product Marketing professional, you understand our market and buyers, including a deep understanding of market problems and how organizations make buying decisions.
- You have the critical ability to grasp and translate product capabilities into business value / benefits and lead development of product launch and marketing programs that increase awareness and drive demand.
- You monitor performance, support insights with evidence, and use this information to refine positioning, messaging, and narratives that engage buyers and help Sales succeed.
- In addition to working with the Marketing team, you will regularly collaborate cross-functionally with Sales, Product Management, Solution Design, Customer Success and others. It is a balancing act that requires strong diplomatic skills, including knowing when to push back and when to dive in.
Requirements
- Bachelors degree; Advanced degree or equivalent experience desired
- 8-10+ years Product/Portfolio Marketing experience in B2B SaaS solutions
- Preference for candidates with experience in Provider, Health System, Population Health, and/or other healthcare SaaS solutions
- Preference for candidates with deep knowledge of the acute, post-acute, ambulatory provider, and health plan markets
- Experience with Product Management and/or Product Marketing principles such as embodied in Silicon Valley Product Group, Pragmatic Marketing, or Product Marketing Alliance. Certification a plus.
- Proven ability to create value propositions and messaging strategies, and link product launches to organizational themes and goals
- Proven ability to develop strategies for creating pipeline for new offerings as well as upsell, cross-sell, and account-based marketing programs to grow existing relationships
- Strong marketing expertise combined with strong business acumen that seeks and acts on market insights, financial performance and other indicators
- Exceptional communication, story-telling and presentation skills with the ability to tailor messaging to different audiences
- Critical thinker with excellent time management, interpersonal, decision making, and organizational skills
- A "roll up the sleeves" attitude; a self-starting orientation with the intense drive to "make things happen"
- Team player and strong collaborator with a variety of people and teams. Great at building relationships and maintaining diplomacy in times of stress
- Polished professional with an enthusiastic attitude who thrives in fast-paced environments, with an ability to adapt to and help lead change.
Benefits
- Benefits starting from Day 1!
- Retirement Plan Matching
- Flexible Paid Time Off
- Wellness Support Programs and Resources
- Parental & Caregiver Leaves
- Fertility & Adoption Support
- Continuous Development Support Program
- Employee Assistance Program
- Allyship and Inclusion Communities
- Employee Recognition … and more!
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