Director of Creative Strategy & AI Innovation at Adobe leading integrated creative initiatives. Overseeing brand platforms and aligning with AI vision for audience engagement.
About the role
- Creative Strategist at Pocketpills focusing on user acquisition through innovative marketing strategies. Collaborating with media buyers to maximize ROAS and develop compelling creative concepts.
Responsibilities
- Develop, pitch, and execute a continuous stream of new, scalable creative concepts (video, static, and copy) based on funnel data, user pain points (e.g., prescription hassle, cost), and emerging platform trends (e.g., TikTok, Meta).
- Act as the lead writer for all direct response (DR) advertising.
- Work with the Growth team to prioritize creative concepts for testing, ensuring high-frequency velocity and measurable results.
- Serve as the strategic bridge between the Growth Team and the Creative/Design Team.
- Own the rapid iteration process, providing frame-by-frame or word-by-word feedback on creative assets based on early performance signals.
- Continuously monitor competitors and the broader D2C creative landscape to identify emerging best practices and "hook" trends that can be applied to Pocketpills.
- Deeply analyze campaign performance metrics (CTR, CVR, CPA, ROAS, retention) across platforms to accurately diagnose what’s working, what’s fatigued, and why.
- Translate complex data findings into simple, repeatable, and high-impact creative hypotheses—building new narratives and product angles designed to specifically target and improve poor-performing segments.
- Maintain and communicate a clear creative performance roadmap, sharing wins and failures with stakeholders across the Marketing and Executive teams.
Requirements
- 3+ years experience in a Creative Strategy, Performance Creative, preferably within a high-growth D2C or agency.
- Expert-level proficiency in Direct Response Copywriting and Script Writing with a portfolio that demonstrates measurable improvements in key performance indicators (KPIs).
- Exceptional analytical skills and comfort working directly within ad platforms (e.g., Facebook Ads Manager, TikTok Ads) and analytics tools (e.g., Google Analytics, mixpanel, Motion, Atria) to analyze data and interpret creative performance.
- Proven ability to work collaboratively and provide clear, strategic guidance to designers, video editors, and media buyers.
- A foundational understanding of design principles for both video and static ads, enabling you to articulate creative feedback that moves performance metrics.
- You possess a high degree of empathy and are skilled at tapping into consumer pain points related to Canadian healthcare.
- Highly organized, proactive, and capable of managing a high-volume testing cadence in a fast-paced environment.
Benefits
- Barrier-free and accessible employment practices
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