Lifecycle Marketing Manager at Kittl managing email and CRM operations for user guidance. Focused on activation, feature adoption, and retention with measurable impact.
About the role
- Associate Marketing Excellence Manager supporting execution and optimization of marketing campaigns in beverage alcohol sector. Ensuring smooth operations and process efficiency for Alberta and West markets.
Responsibilities
- Assist in planning and supporting retail and on-premise marketing campaigns
- Coordinate production and distribution of POS materials, displays and promotional assets
- Ensure campaigns are executed on time and in compliance with retailer requirements
- Liaise with retail partners, agencies and vendors to manage timelines, approvals and deliverables
- Support the development and documentation of workflows, SOPs, and best practices.
- Identify opportunities to streamline processes and improve efficiency
- Assist with implementation of marketing automation tools
- Partner with brand, sales and trade marketing to align shopper marketing with broader business objectives and ensure consistency with particular focus on supporting Alberta and West markets
- Help track marketing spend and ensure projects remain within budget.
- Support resource allocation and vendor invoicing processes.
Requirements
- Post-secondary education in Business, Marketing, Communications or equivalent work experience
- Minimum 1-2 years shopper marketing, customer marketing or sales experience
- Previous CPG | Beverage Alcohol Industry Experience
- On Premise experience highly desirable
- Excellent communication skills and an ability to build relationships at multiple levels - internally and externally
- Strong project, time management, ability to effectively manage multiple projects simultaneously in a complex environment
- Attention to detail and organizational skills
- Passionate and keenly interested in the beverage alcohol industry.
- High energy and results oriented.
- Computer Literacy: Microsoft Office Software (Excel, Power Point, Word, Outlook)
Benefits
- PMA Canada is committed to providing equal opportunity and accessibility in its recruitment process.
- Flexible work arrangements
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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