Marketing Coordinator executing campaign, content, and event strategies for Plante Moran. Collaborating with teams to drive demand and launch various marketing initiatives.
Responsibilities
Partner with fellow marketing team members, internal creative studio, channel owners, internal stakeholders, and other firm groups to execute assigned programs
Responsible for coordination and facilitation of task execution utilizing a variety of marketing technologies and project management tools
Aids in coordinating, planning and implementation around assigned events and sponsorship projects from initiation to reporting
Maintains relationships with external partners/associations, acting as a point of contact for assigned practice areas
Negotiates sponsorship benefits, coordinates the activation and renewal of sponsorship programs, and key deliverables
Event and sponsorship execution may be up to 50% of responsibilities
Creates and edits content for marketing campaigns
Supports the implementation of multi-channel campaigns designed to engage and nurture audiences and drive demand in support of practice area/firm goals
Tracks success of marketing campaigns and makes recommendations for improving results in future campaigns
Facilitates the distribution of digital communications, including setting up campaigns and marketing lists in CRM and Marketo, securing approval of content and design from marketing team and relevant practice staff
Maintains expert level of knowledge in CRM and capable of training practice staff in appropriate use of systems to support practice development efforts
Supports data analysis and reporting around campaigns, webinars, events, and marketing initiatives
Requirements
Bachelor’s Degree in Marketing, Journalism, Communications, Business Administration or other related subject area
Requires at least 1 year of experience in marketing, inclusive of internships and/or volunteer positions while earning degree
Excellent attention to detail
A team player and collaborator
Working knowledge of common software applications and digital tools
Excellent time management and organizational skills
Experience with CRM and marketing automation software a plus
Benefits
Health, dental, vision, disability, and life insurance
Flexible Time Off and various pre-determined holidays
401(k) plan
Flexible benefits plans
Business-related travel expense, lodging, and meal reimbursement for business-related use
Pension plan for eligible administrative and paraprofessional staff
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