Marketing Activation Manager orchestrating trade and consumer activation strategies at JTI. Leading brand engagement and collaborating cross - functionally to achieve category success within RRP.
About the role
- Marketing Coordinator executing campaign, content, and event strategies for Plante Moran. Collaborating with teams to drive demand and launch various marketing initiatives.
Responsibilities
- Partner with fellow marketing team members, internal creative studio, channel owners, internal stakeholders, and other firm groups to execute assigned programs
- Responsible for coordination and facilitation of task execution utilizing a variety of marketing technologies and project management tools
- Aids in coordinating, planning and implementation around assigned events and sponsorship projects from initiation to reporting
- Maintains relationships with external partners/associations, acting as a point of contact for assigned practice areas
- Negotiates sponsorship benefits, coordinates the activation and renewal of sponsorship programs, and key deliverables
- Event and sponsorship execution may be up to 50% of responsibilities
- Creates and edits content for marketing campaigns
- Supports the implementation of multi-channel campaigns designed to engage and nurture audiences and drive demand in support of practice area/firm goals
- Tracks success of marketing campaigns and makes recommendations for improving results in future campaigns
- Facilitates the distribution of digital communications, including setting up campaigns and marketing lists in CRM and Marketo, securing approval of content and design from marketing team and relevant practice staff
- Maintains expert level of knowledge in CRM and capable of training practice staff in appropriate use of systems to support practice development efforts
- Supports data analysis and reporting around campaigns, webinars, events, and marketing initiatives
Requirements
- Bachelor’s Degree in Marketing, Journalism, Communications, Business Administration or other related subject area
- Requires at least 1 year of experience in marketing, inclusive of internships and/or volunteer positions while earning degree
- Excellent attention to detail
- A team player and collaborator
- Working knowledge of common software applications and digital tools
- Excellent time management and organizational skills
- Experience with CRM and marketing automation software a plus
Benefits
- Health, dental, vision, disability, and life insurance
- Flexible Time Off and various pre-determined holidays
- 401(k) plan
- Flexible benefits plans
- Business-related travel expense, lodging, and meal reimbursement for business-related use
- Pension plan for eligible administrative and paraprofessional staff
- Discretionary bonus plan for eligible staff
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