Product Marketing Manager at KAYAK overseeing product positioning and go - to - market strategies for K4B. Focus on corporate customer value and cross - functional collaboration.
About the role
- Senior Product Marketing Manager driving GTM success for Plaid's credit products through integrated marketing campaigns. Collaborating cross-functionally to position Plaid as a leader in open banking credit innovation.
Responsibilities
- Develop and execute integrated marketing campaigns that elevate Plaid’s brand in the credit space—spanning thought leadership, partner activations, and product storytelling.
- Deepen Plaid’s presence in credit communities through partnerships, events, and content that position Plaid as a thought leader and trusted partner.
- Collaborate with Product, Growth/Channel Marketing, Comms, and Design to translate Plaid’s credit product strategy into compelling narratives and creative assets that resonate across each target audience segment.
- Drive partner and customer marketing initiatives that celebrate success stories, amplify ecosystem value, and strengthen relationships.
- Use data and feedback to measure campaign effectiveness and refine strategies that grow awareness, engagement, and preference for Plaid’s credit solutions.
- Develop compelling sales enablement materials tailored to the unique needs of different target customer segments.
- Serve as a creative thought leader within the team, pushing the boundaries of how Plaid tells its story through design, narrative, and brand experience.
Requirements
- 8+ years of experience with 5+ years in product marketing or other strategic GTM role at a B2B software company. Credit/Lending experience strongly preferred.
- Outstanding written, storytelling and visual communication skills – comfortable developing marketing and sales content that resonates with lenders.
- Exceptional ability to conceptualize and execute integrated marketing campaigns
- Desire to engage deeply with cross-functional partners across Revenue, Marketing, Product, Design, Engineering – and build an in-depth understanding of how our solutions work and deliver customers value.
- Strong presence and verbal communicator
Job title
Job type
Experience level
Salary
Degree requirement
Location requirements
Marketplace Product Marketing Manager driving revenue growth through strategic acquisitions and e - commerce transition at Skylum. Leading a team to enhance the Luminar ecosystem and user experience.
Product Marketing Manager driving product narrative and market impact. Transforming ambiguity into clarity and orchestrating product launches for tech startup.
Director of Product Marketing leading AI strategy for Adobe’s enterprise solutions. Collaborating cross - functionally to drive AI capabilities and value propositions for enterprise clients.
Ingénieur N2 + chez Arcatem par Artemys, spécialisé en F5 LTM & GTM. Responsable de MCO N3 et support technique des projets.
Leads product marketing strategy and execution for digital asset enabled payment solutions. Collaborates across teams to drive awareness, adoption, and trust among financial institutions and network participants.
Lead go - to - market strategy for commercetools' Platform while understanding technical AI integrations. Collaborate with Product, Engineering, and GTM teams to drive innovation in commerce.
Senior Technical Product Marketing Manager leading AI positioning and go - to - market strategy for the commercetools Platform. Working closely with Product and Engineering on AI - powered capabilities and integration.
Senior Technical Product Marketing Manager at commercetools leading positioning and messaging for the commercetools Platform and AI products.
Product Marketing role at Clay building strategy and executing campaigns with tech partnerships. Driving co - marketing efforts that leverage integrations as a competitive advantage.