Client Engagement Manager responsible for national project negotiations and client relationship management at CROSSMARK. Engaging in business development and project execution with focus on service excellence.
About the role
- Director of Marketing & CRM leading strategic brand management and customer engagement for PKZ. Overseeing marketing strategies, team leadership, and collaboration with multiple departments.
Responsibilities
- Development and ownership of the PKZ Group’s holistic marketing and communications strategy
- Leading, motivating and developing an interdisciplinary team of specialists
- Managing external partners and agencies to ensure efficient collaboration
- Responsibility for the CRM and loyalty strategy, including data-driven campaign management
- Taking on budget responsibility with a clear performance orientation
- Consistent brand management across all channels, from online and offline to events
- Conceptualizing and executing advertising, PR, sponsorship and event activities
- Building strategic partnerships to reach new target groups and revenue opportunities
- Monitoring market, media and lifestyle trends to identify and implement relevant innovations
Requirements
- University or University of Applied Sciences degree in business administration, marketing, communications or a related field
- At least 10 years of professional experience in marketing, CRM and campaign management — ideally in the fashion or premium retail sector
- Strategic thinker with entrepreneurial leadership qualities
- Proven success in brand management, campaign development, media and budget management
- Deep understanding of CRM systems, data analysis and marketing automation
- Affinity for e-commerce and solid expertise in digital marketing
- Excellent German skills and business-fluent English
Benefits
- Varied responsibilities with the opportunity to actively contribute ideas
- Motivating environment with independent work and development opportunities
- Support from the PKZ Academy for professional and personal development
- Exclusive discounts on the product range
- 6 weeks’ vacation — generous holiday allowance
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
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