Hybrid Senior CRM Analyst

at Riachuelo

• Job title: Senior CRM Analyst
• Job type: Full Time
• Experience level: Senior
• Salary: Not specified
• Degree requirement: Bachelor's Degree
• Tech skills: SQL
• Location requirements: Hybrid, Sao Paulo, Brazil

About the role

• Analyst driving CRM strategies for Riachuelo's retail business. Leading data analysis and campaign strategies while ensuring performance optimization.

Responsibilities

• Lead advanced data analyses to strategically define audiences, segmentations, and business opportunities;
• Develop and evolve campaign strategies and relationship journeys across the entire customer lifecycle, focusing on growth, retention, and monetization;
• Explore complex databases using SQL to extract and cross-reference relevant information such as credit profiles, predictive models, etc.;
• Interpret data and analytical results, turning analyses into actionable insights, strategic recommendations, and action plans;
• Define, monitor, and analyze CRM performance indicators (KPIs), proposing continuous optimizations and guiding decision-making;
• Plan and analyze A/B tests to optimize campaigns, communications, and journeys;
• Serve as a technical and strategic CRM reference, acting as a bridge between Product, Marketing, Data, Technology, and Operations teams;
• Contribute to the definition, evolution, and governance of CRM processes, tools, and data architecture;
• Oversee, together with the OPS team, the execution of multichannel campaigns (email, push, SMS, WhatsApp, etc.), ensuring consistency, personalization, and ongoing support;
• Influence and mobilize stakeholders, promoting strategic alignment, prioritization of requests, and data-driven CRM decision-making;
• Support the dissemination of a data-driven culture and analytical best practices within the CRM area.

Requirements

• Strong analytical, data-oriented profile with the ability to interpret complex analyses and generate strategic insights;
• Proficiency in SQL for analysis, manipulation, and extraction of data from structured databases;
• Experience analyzing databases, customer segmentation, and measuring results;
• Ability to translate data and metrics into clear business recommendations;
• Strategic CRM mindset, focused on performance, efficiency, and impact on results;
• Excellent communication, organization, and influencing skills across different departments and hierarchical levels;
• Deep business knowledge and the ability to convert strategic needs into practical CRM actions;
• Bachelor's degree in fields such as Business Administration, Mathematics, Engineering, Economics, Statistics, or related areas.

Benefits

• Medical insurance;
• Dental insurance;
• Meal voucher;
• Food allowance;
• Gympass;
• Childcare assistance;
• Cultural voucher;
• Home office allowance;
• PPR (Profit-Sharing Program);
• Private pension plan;
• Group life insurance;
• Educational partnerships;
• Discounts at Riachuelo.