Senior Content Manager responsible for structuring and delivering educational content at Sidekick. Ensuring customers receive timely information to facilitate confident purchasing and usage.
About the role
- Omnichannel Manager overseeing content creation and strategy implementation for markets at Pfizer. Collaborating cross-functionally to enhance customer experiences and engagement in the omnichannel environment.
Responsibilities
- Overseeing and managing all aspects of our content creation and OC strategy implementation in the relevant channels for a specific market/audience/brand
- Play a crucial role in driving content creation, developing and executing content plans that align with our business/brand objectives and engage our target audiences
- Drive synergies cross markets to deliver the best customer experience & Omnichannel launch excellence across markets
- Advise in market marketeers in building the Omnichannel Strategy (business partner role): Supporting localization of the patient and customer journey and identifying the ‘must win’ moments that represent where to focus to enhance the customer’s current and desired experience
- Guiding localization of customer (behavior and experience driven) engagement goals for the omnichannel execution
- Creation of customer centric omnichannel experiences in close collaboration with in-market marketeers and Martech Channel Manager: Propose OC content and channel preference, the core elements of the omnichannel mix (channel and content types and themes) needed to reach customer engagement goals
- Translate the preferred omnichannel mix into an intentionally orchestrated omnichannel tactical sequence & optimal campaign journey
- Global/regional content plan implementation in market setting: lead the process of creation/adaptation of content to drive engagement with the assigned customer groups, and continuously improve and search to optimize such content before implementation
- Define KPI’s and measurement metrics with a plan around how to measure for each engagement goal and set of tactics
- Undertake ongoing campaign optimization and enhancements with a focus on continuous improvement, to ensure efficient and effective delivery of future campaigns
- Work closely with Cluster stakeholders to explore new and innovative ways campaigns can be executed, to challenge the norm in a compliant way that improves the customer experience for the assigned customer group whilst mitigating the risk of innovative projects
- Drive re-use & production of high-quality engaging content across various channels & platforms, in cluster and above markets
- Contribute to the scale up of best practices within cluster and synergies
- Localize / adapt content from global/regional brand content plans to meet the requirements of digital channels & prioritized campaigns
- Drive the timely implementation of campaign content & visuals (incl web editing) to relevant digital channels: implement social medica campaigns and optimize content and design plan and create engaging visual and written content to our portals
Requirements
- Master's degree in marketing, Business, or a related field
- Strong experience in omnichannel marketing, showcasing successful campaign management & delivering KPIs
- Demonstrated ability to adapt data-driven omnichannel strategies based on insights
- Hands on experience in digital channel management
- Strong experience within digital marketing and content creation
- Hands-on experience on creating newsletters and website content; editing copy, optimizing campaigns, photo editing, layout and design
- Expertise in social media campaign execution
- Expertise in the Adobe Suite (Adobe analytics, Abobe Creative Cloud...)
- Story telling skills within different content formats
- Proven track record in ability to work and multi-task under pressure, respond quickly to changing situations in complex project environments, prepare responses/narrative quickly and clearly and use personal initiative
- Excellent communication and collaboration skills
- Understanding of pharmaceutical marketing compliance requirements of the market is a must (at least one of the focus markets)
- Understanding of pharmaceutical business and key business drivers.
- Exceptional communication and collaboration skills, with demonstrated leadership and project management capabilities in an international & complex matrix organization
- Proactive and self-directive mindset
- Fluency in English and one of the languages spoken in focus markets (NL, SWE, FI, NO, DK)
Benefits
- Equal Employment Opportunity
- Disability Inclusion
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
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