Hybrid Content Manager

at Generali Global Assistance

• Job title: Content Manager
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: Not specified
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, San Diego, United States

About the role

• Content Manager responsible for creating and managing marketing content at Generali Global Assistance. Collaborating with teams to enhance customer journeys and drive brand engagement.

Responsibilities

• The Content Manager will manage and coordinate the creation, execution, and production of internal and external content
• This includes, but not limited to, traditional and digital content, event and tradeshow content, marketing campaigns etc.
• The Content Manager role under his/her scope will be a critical part of the Marketing team and take an active role in conceptualizing and producing in-house content
• The role will also ensure that internal and external content is conform to our B1 Content standards as well as in-house Compliance and Legal standards
• This role will work with the product, commercial, technical and operations teams to design and craft content and campaigns promoting GGAs Corporate, B2B/B2B2C Travel and Health Business Lines
• He/she will manage, coordinate and support development and delivery of contractually required plan/program materials
• Support the development of a comprehensive, multichannel content plan that supports the customer value journey
• Work closely and partner with VP of Marketing Agency to sustain the annual content calendar and oncoming internal and partner requests for our GGA Corporate brand as well as our B2B/B2B2C Travel and Health Business Lines
• Manage and coordinate the execution and production of original and engaging content for (but not limited to) email marketing, websites, newsletters, presentations, collaterals, events, advertising, RFPs etc.
• Research and source multi-format content for owned channels
• Oversee the collection and organization of information, preparation, editing, revision, and status for contractual plan/program related materials
• Review all content for tone, voice, clarity, and consistency of messaging
• Provide or coordinate special documentation services as required, which may include collection, development, editing, and peer review of proposals, training, and other materials as assigned
• Assist in developing internal policies and procedures, especially as it relates to communications best practices
• Manage multiple priorities in a proactive manner to ensure that all deliverables meet established deadlines
• Stay current with new advances and innovations in the travel insurance, vacation rental insurance, cost containment and B2B/B2B2C marketing fields
• Lead on-site and remote training sessions to enhance the skill of marketing and commercial teams
• Collaborate with marketing and commercial teams to develop strategies and drive innovation
• Provide direct support on KPI measurements and reporting

Requirements

• Minimum of 6 years of experience in marketing, copywriting or editing roles required
• Travel insurance industry experience preferred
• Working knowledge of Workfront required
• Previous experience working with B2B/B2B2C marketing content in a regulated industry strongly desired
• A proven ability to write with varying tone and the ability to translate technical and industry jargon into content that is of interest to our audiences
• HTML knowledge and experience working in an online content management system (CMS) strongly desired
• Intermediate level experience using Microsoft Office Suite (Word, Outlook, and PowerPoint) preferred; Basic to intermediate CS5/InDesign level experience is a plus
• Must be proficient in the English language (verbal and written)
• Ability to collaborate with all areas of the organization
• Effective organization and time management skills
• Self-motivated, with ability to manage multi-projects simultaneously, including tasks from both marketing and commercial teams
• Strong project management skills: can manage projects start to finish
• Demonstrated ability to drive organizational change by influencing others without direct reporting authority.

Benefits

• Generous Employer contribution for health, dental, and vision insurance
• Paid Maternity and Paternity Leave
• Scholarship Program for Employee Dependents
• Company match on 401k
• Employee Assistance Program (EAP)
• Company paid short-term and long-term disability insurance
• Company paid life insurance
• Voluntary Pet Insurance
• Voluntary Legal Benefit
• Discounts on travel insurance
• Time off policies including vacation days, sick days, personal days, holidays and volunteer days (VTO)