Senior Content Manager responsible for structuring and delivering educational content at Sidekick. Ensuring customers receive timely information to facilitate confident purchasing and usage.
Responsibilities
Envision and own how product education is delivered across PDPs, landing pages, email flows, and the app so customers get the right information at the right time
Identify where customers feel confused, hesitant, or unsure — and fix it
Translate your vision into wireframes and work with designers to bring them to life
Write and refine high-impact educational copy that translates complex physio concepts into clear, human explanations
Continuously simplify or remove content that adds friction or overwhelms users, even if it feels “important”
Requirements
7+ years of experience improving ecommerce conversion through CRO and UX decisions
7+ years of UX/UI experience with strong instincts for information architecture and user flow
Proven ability to design or wireframe ideas yourself and work closely with designers
Data-informed but not data-blind — you balance metrics with judgment
Clear communicator who simplifies instead of over-explaining
Strong design skills (Figma or similar)
Strong copywriting instincts, especially for educational content
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