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About the role
- Product Marketing Lead for Pepperstone focusing on crypto marketing strategy and high-impact campaigns. Collaborating with teams to drive acquisition and alignment in the crypto sector.
Responsibilities
- Lead the product marketing strategy for Pepperstone’s crypto offering, shaping positioning and value propositions
- Develop and execute integrated go‑to‑market campaigns for product launches, feature releases and growth initiatives
- Own end‑to‑end campaign management from strategic brief and messaging through execution, optimisation and reporting
- Partner closely with product, growth, content and regional marketing teams to ensure alignment and consistency
- Drive high‑impact campaigns across paid, owned and earned channels to increase acquisition and trading activity
- Develop customer‑focused messaging frameworks tailored to different trader segments
- Analyse campaign and product performance to generate insights and continuously optimise strategy
- Support lifecycle marketing initiatives across CRM and engagement channels
- Monitor crypto market trends and competitive landscape to strengthen positioning and campaigns
- Work closely with compliance and legal teams to ensure all marketing activity meets regulatory requirements
Requirements
- 5+ years’ experience in product marketing, growth marketing or campaign leadership, ideally within crypto, fintech, trading platforms or financial services
- Proven experience leading large‑scale, multi‑channel marketing campaigns with measurable impact
- Strong product marketing fundamentals including positioning, messaging, GTM planning and launch execution
- Ability to translate product features into compelling customer value propositions
- Deep understanding of digital marketing channels, including paid media, social, lifecycle marketing and analytics
- Experience with CRM and lifecycle platforms such as HubSpot, Salesforce Marketing Cloud or similar
- Strong analytical mindset with experience using marketing analytics and reporting tools
- Solid understanding of cryptocurrency markets, trading products and the broader blockchain ecosystem
- Excellent stakeholder management and cross‑functional leadership skills
- Highly organised, execution‑focused and comfortable managing multiple priorities
Benefits
- Competitive salary structure
- Genuinely collaborative and friendly culture
- Flexible and hybrid working
- Remote working option - work from anywhere for up to 4 weeks per year, in addition to hybrid working as standard
- Ongoing personal development & learning opportunities
- Paid parental leave
- 3 paid volunteering days per year & Workplace Giving Program
- 24/7 support when you need it most - an Employee Assistance Program
- Frequent events and celebrations
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Tech skills
Location requirements
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