Hybrid Growth Marketing Manager

at Pass the Keys

• Job title: Growth Marketing Manager
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: Not specified
• Degree requirement: No Education Requirement
• Location requirements: Hybrid, Barbican, United Kingdom

About the role

• Growth Marketing Manager at Pass the Keys driving national franchise growth through multi-channel campaigns and strategy execution with franchise partners.

Responsibilities

• Own end-to-end delivery of national marketing campaigns (monthly/quarterly).
• Ensure campaigns align across national, regional, and franchise/local marketing.
• Report regularly on performance and optimise campaigns for lead generation and visibility.
• Turn strategy into clear execution plans with timelines, content, assets, and KPIs.
• Coordinate all channels: Website, Content, Social, Email, PR, Paid ads (through agency partners)
• Act as the primary contact for all marketing agencies, ensuring aligned output: SEO/content/social agency, PR agency, PPC/paid ads partners.
• Writing clear and structured briefs.
• Sharing campaign plans, timelines, and KPIs.
• Holding agencies accountable to deadlines, quality, and reporting standards.
• Ensuring smooth integration of agency deliverables into Pass the Keys’ ecosystem.
• Own and manage the integrated content calendar (blogs, social, email, PR, website).
• Work closely with internal team members to ensure flawless delivery.
• Maintain brand voice and visual consistency across all channels.
• Ensure all campaign assets are produced, approved, and scheduled on time.
• Support and enable 50+ franchise partners across the UK: Manage and prioritise franchise marketing requests.
• Develop and roll out franchise marketing toolkits and playbooks.
• Lead local social pacts, messaging packs, and content activation.
• Support optimisation of local listings (Google Business, social pages).
• Collect and manage local assets: Testimonials, Photos, Case studies, Success stories.
• Ensure franchises follow brand-standard marketing best practice.
• Work cross-functionally to ensure performance and accuracy: Brief and update website content, landing pages, guides, and blogs.
• Optimise on-site content and funnels for conversion.
• Support email marketing campaigns and segmented CRM journeys.
• Maintain dashboards, analytics, and reporting cadence.
• Deliver insights and recommendations based on data

Requirements

• 5+ years in marketing, digital execution, campaign management, or similar.
• Proven experience running multi-channel campaigns end-to-end.
• Ability to coordinate agencies and internal stakeholders.
• Strong project management, organisation, and prioritisation skills.
• Comfortable working across social, content, email, basic SEO, and analytics.
• Excellent written, verbal, and briefing communication skills.
• Ability to turn marketing strategy into actionable plans and measurable deliverables.
• **Desirable**
• Experience in a franchise, multi-location, real estate, or property services environment.
• Experience managing PR, PPC, or SEO agencies.
• Experience with CMS platforms, content calendars, CRM systems, and marketing automation tools.
• Familiarity with web performance metrics, dashboards, and analytics.
• A background in property, hospitality, SaaS, or service-based industries

Benefits

• A Global Vision: Join an ambitious company aspiring to be the global leader in short-let and holiday-let property management.
• A Strong Company Culture: Our four core values—Drive, Evolve, Take Pride, and Together—guide everything we do.
• Autonomy & Independence: We manage by results, not input. No micromanagement—just accountability and impact.
• Professional Growth Opportunities: We encourage responsibility and development, allowing you to expand your skills as much as you can handle.
• Flexible Work Arrangements: We understand the importance of work-life balance and support flexible scheduling where possible.
• Competitive Salary: While there may be places that pay more, we offer competitive wages with strong career progression opportunities.
• A Great Team: Work alongside inspiring colleagues in a supportive and collaborative environment.
• Hybrid Work Model: For London-based employees, we require a minimum of three days in the office—currently Monday, Tuesday, and Thursday. Please note, occasional weekend work may be required to meet operational demand.
• **UK-Specific Benefits:**
• 22 days of holiday plus an extra day off for your birthday.
• Pension scheme with salary sacrifice, matching contributions up to 7%.
• Enhanced maternity pay—up to 90% of salary for six months.