Senior Marketing Manager at JLL developing marketing strategies for Consumer Goods & Services division. Collaborating with stakeholders to enhance reputation and drive demand generation initiatives.
About the role
- Senior Lifecycle Marketing Manager at Parsley Health managing full lifecycle marketing across email and SMS. This role involves strategy ownership, technical execution, and collaboration to improve member engagement.
Responsibilities
- Own all pre-sale lifecycle marketing strategy across email and SMS, built and executed in Customer.io
- Design and build event-driven journeys for newsletters and lead magnet programs, promotional and seasonal campaigns, appointment confirmation and reminders, nurture, abandoned cart, and conversion flows across all products
- Optimize journeys to increase engagement, appointment bookings, and purchases
- Own all post-sale lifecycle marketing strategy across email and SMS including member onboarding and activation flows, engagement and retention programs, NPS, referral, and ambassador journeys
- Incorporate feedback from the Member Experience (MX) and sales team into lifecycle logic, segmentation, and messaging
- Personally build, QA, and deploy lifecycle journeys
- Work comfortably with events, attributes, triggers, and conditional logic
- Own lifecycle experimentation strategy: A/B testing subject lines, content, timing, logic, and offers
- Identify drop-offs and data issues within journeys and resolve them
- Translate insights into concrete optimizations and roadmap improvements
Requirements
- You have 5–10 years of lifecycle marketing experience and are deeply hands-on
- You have significant experience building in Customer.io (not just managing it)
- You’re comfortable working with event-based data models and debugging lifecycle flows
- You’ve personally owned lifecycle campaigns end-to-end: design → build → test → deploy → optimize
- You have strong copy instincts and can write effective, member-centric lifecycle messaging
- You’re analytical, detail-oriented, and obsessive about journey quality
- You enjoy working cross-functionally with Product, Engineering, and Member Experience teams
- You’re excited by healthcare, behavior change, and improving long-term member outcomes
- Deeply passionate about root-cause healthcare and empowering people to stay well
- Familiarity using a MacBook, Google suite, Slack and Zoom
Benefits
- Equity Stake
- 401(k) + Employer Matching program
- Remote-first with the option to work from one of our centers in NYC or LA
- Complimentary Parsley Health Complete Care membership
- Subsidized Medical, Dental, and Vision insurance plan options
- Generous 4+ weeks of paid time off
- Annual professional development stipend
- Annual wellness stipend
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