Trade Marketing Specialist launching and executing market activities for Cargill. Collaborating with teams to enhance product display and sales at points of sale.
About the role
- Senior Lifecycle Marketing Manager at Parsley Health managing full lifecycle marketing across email and SMS. This role involves strategy ownership, technical execution, and collaboration to improve member engagement.
Responsibilities
- Own all pre-sale lifecycle marketing strategy across email and SMS, built and executed in Customer.io
- Design and build event-driven journeys for newsletters and lead magnet programs, promotional and seasonal campaigns, appointment confirmation and reminders, nurture, abandoned cart, and conversion flows across all products
- Optimize journeys to increase engagement, appointment bookings, and purchases
- Own all post-sale lifecycle marketing strategy across email and SMS including member onboarding and activation flows, engagement and retention programs, NPS, referral, and ambassador journeys
- Incorporate feedback from the Member Experience (MX) and sales team into lifecycle logic, segmentation, and messaging
- Personally build, QA, and deploy lifecycle journeys
- Work comfortably with events, attributes, triggers, and conditional logic
- Own lifecycle experimentation strategy: A/B testing subject lines, content, timing, logic, and offers
- Identify drop-offs and data issues within journeys and resolve them
- Translate insights into concrete optimizations and roadmap improvements
Requirements
- You have 5–10 years of lifecycle marketing experience and are deeply hands-on
- You have significant experience building in Customer.io (not just managing it)
- You’re comfortable working with event-based data models and debugging lifecycle flows
- You’ve personally owned lifecycle campaigns end-to-end: design → build → test → deploy → optimize
- You have strong copy instincts and can write effective, member-centric lifecycle messaging
- You’re analytical, detail-oriented, and obsessive about journey quality
- You enjoy working cross-functionally with Product, Engineering, and Member Experience teams
- You’re excited by healthcare, behavior change, and improving long-term member outcomes
- Deeply passionate about root-cause healthcare and empowering people to stay well
- Familiarity using a MacBook, Google suite, Slack and Zoom
Benefits
- Equity Stake
- 401(k) + Employer Matching program
- Remote-first with the option to work from one of our centers in NYC or LA
- Complimentary Parsley Health Complete Care membership
- Subsidized Medical, Dental, and Vision insurance plan options
- Generous 4+ weeks of paid time off
- Annual professional development stipend
- Annual wellness stipend
Job title
Job type
Experience level
Salary
Degree requirement
Location requirements
Marketing Manager responsible for executing marketing strategies for product launches at HKT. Collaborating with teams to enhance brand value and monitor campaign performance in a fast - paced environment.
Internal Marketing & Brand Intern developing creative campaigns and strategies for kreativkarussell. Collaborating on content creation and marketing operations in a dynamic team environment.
Pricing & Marketing Specialist driving pricing decisions and market analysis for MAHLE Aftermarket in Singapore. Collaborating with Sales and Product Management to optimize pricing strategies.
Home Single Serve Marketing Associate managing category strategy and portfolio for Lavazza. Collaborating with cross - functional teams to drive NPD, pricing, and consumer engagement.
Senior Partner Marketing Manager focusing on partner marketing strategy and execution with AWS at Snowflake. Ensuring successful cross - functional collaboration to drive new leads and amplify messaging.
B2B Marketing intern supporting marketing initiatives with Veepee, Europe's largest e - commerce flash sale player. Collaborating with project managers and teams across various sectors.
Marketing Lead at Deeploy leveraging AI - driven campaigns for enterprise software adoption across Europe. Leading marketing strategies and optimizing performance in a high - growth environment.
Regional Marketing Manager leading omnichannel marketing strategies across Southeast Asia for LUXASIA's luxury beauty brands. Responsible for revenue growth, marketing budgets, and cross - functional collaboration.
Senior Customer Marketing Manager at Snowflake, focusing on customer advocacy and relationship building with enterprise clients. Collaborating across teams to drive marketing initiatives aligned with product categories.