Home Care Marketer responsible for building and nurturing relationships with healthcare providers and referral sources in the US. Engaging with the community to raise awareness about home care services.
About the role
- Marketing Manager responsible for executing marketing strategies for product launches at HKT. Collaborating with teams to enhance brand value and monitor campaign performance in a fast-paced environment.
Responsibilities
- Initiate, plan, and execute business-focused go-to-market and marketing strategies to drive handset/gadgets/AI product launches, expand the 1O1O experience, and enhance brand value.
- Collaborate with internal stakeholders and external partners to achieve key business objectives efficiently.
- Oversee end-to-end program launches, ensuring seamless collaboration among all stakeholders and working with cross-functional teams to facilitate and manage marketing initiatives.
- Manage the development of marketing collateral and continuously evaluate its effectiveness for ongoing improvement and impact.
- Monitor and analyse campaign performance, utilising data-driven insights to evaluate and optimise marketing efforts.
- Stay updated on the latest digital media trends and solutions, collaborating with internal teams to identify and execute innovative initiatives.
- Handle ad hoc projects as assigned.
Requirements
- Degree in Marketing, Business Administration, or related disciplines.
- 8 years’ relevant experience in marketing, preferably from the telecommunications, retail, or technology industry.
- Familiarity with generative AI products and technologies, with a proactive attitude toward staying abreast of market trends.
- Result-oriented and capable of working under a tight schedule in a fast-paced market environment.
- Strong leadership skills, sharp attention to detail, and sound business acumen.
- Excellent communication, presentation, and interpersonal skills with the ability to influence stakeholders at different levels.
- Proficiency in MS Office applications (Excel, PowerPoint, Word).
- Good command of both written and spoken English and Chinese.
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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