Hybrid Marketing Lead

Posted last week

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About the role

  • Marketing Lead at Deeploy leveraging AI-driven campaigns for enterprise software adoption across Europe. Leading marketing strategies and optimizing performance in a high-growth environment.

Responsibilities

  • Develop and implement creative, AI-powered campaigns that drive pipeline growth, brand recognition, and market penetration within regulated European sectors.
  • Design and launch sophisticated, AI-supported ABM programs targeting high-value enterprise clients in financial services, public institutions, and other regulated industries.
  • Drive product positioning, messaging, and go-to-market strategies for a platform that is shaping the future of responsible, compliant AI. Translate technical breakthroughs into strong customer value for stakeholders from compliance officers to CTOs.
  • Orchestrate the planning and delivery of AI-generated and human-created content (e.g., whitepapers, case studies, webinars, and thought leadership) that establishes Deeploy as the authority in AI governance.
  • Implement analytics frameworks, AI-powered automation workflows, and continuous optimization to measure and accelerate marketing effectiveness. Leverage insights from data and AI tools to amplify ROI and scale successful initiatives.
  • Closely collaborate with sales, product, and partnership teams to ensure marketing efforts fuel revenue growth and align to the evolving landscape of AI governance.

Requirements

  • Experienced (4-7 years) in B2B marketing for enterprise software, AI, data infrastructure, or compliance tech, ideally in high-growth startups or scale-ups.
  • Proven track record designing and delivering successful AI-supported account-based marketing programs in enterprise segments.
  • Analytical thinker with expertise in using AI-driven marketing automation, building dashboards, and translating data into actionable improvements.
  • Skilled at positioning technical products, creating compelling stories for diverse audiences, and enabling sales teams for success.
  • Strong project manager with a knack for blending AI-generated insights with strategic human creativity in content production.
  • Knowledge of European regulatory frameworks (GDPR, EU AI Act) and experience marketing to regulated sectors is a strong plus.
  • Fluent in English and adept at working across international teams.

Benefits

  • Competitive salary
  • Stock options
  • Comprehensive benefits
  • Flexible hybrid work setup
  • Professional development opportunities

Job title

Marketing Lead

Job type

Experience level

Senior

Salary

Not specified

Degree requirement

Bachelor's Degree

Location requirements

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