Hybrid Single Serve Marketing Associate

at Lavazza Group

• Job title: Single Serve Marketing Associate
• Job type: Full Time
• Experience level: Junior, Mid level
• Salary: Not specified
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, United States

About the role

• Home Single Serve Marketing Associate managing category strategy and portfolio for Lavazza. Collaborating with cross-functional teams to drive NPD, pricing, and consumer engagement.

Responsibilities

• Identify main shopper trends to build the SS (Single Serve) category vision and development.
• Build and articulate compelling selling stories, including yearly priorities, key category trends, and 5Ps direction.
• Lead analysis of existing portfolio/NPD performance to identify growth drivers and improvement areas.
• Build SS Assortment guidelines (both for online and offline business), providing the local activation team and Commercial Strategy the base to build customer assortment priorities and distribution targets.
• Define SS portfolio objectives and establish priority rankings through category assessment and new product development (NPD) opportunity identification.
• Define key elements and success criteria for each NPD initiative.
• Coordinate the end-to-end NPD creation process across cross-functional teams to ensure timely and successful launches.
• Develop pricing, promotional strategy, and volume ambitions aligned with business goals.
• Constantly interact and build relationships with Global Headquarters counterparts; share with them local North America results, evidence and insights.
• Align SS brand assets with relevant below-the-line (BTL) tools and match with retail calendars to maximize shopper engagement.
• Collaborate with brand and shopper marketing teams to ensure consistent messaging across channels.
• Establish SS shopper KPI objectives at the national level to track performance and drive accountability.
• Oversee customer activation analysis on a national scale to optimize impact and ROI.
• Manage sell-out sales force activities at national level, including set-up, coordination, and ongoing support (e.g., IRT, Basemakers).
• Partner with NA platform, supply chain, demand planning and commercial strategy teams to ensure alignment on NPD timelines and deliverables.
• Monitor category performance using syndicated data (IRI, Nielsen, etc.).
• Prepare dashboards and reports to support decision-making and identify SS growth opportunities.
• Supporting big or national Trade Shows as needed (FMI, Expo West, WAFC, etc.)

Requirements

• Bachelor’s degree from an accredited institution, ideally in Marketing, Business, Communications, or a related field preferred
• 3+ years trade marketing, shopper marketing experience
• Strong communication skills
• Strong proficiency in PPT, Excel
• Self-starter able to manage multiple priorities simultaneously
• Strong project management skills
• Ability to travel as needed up to 33% of time
• Ability to occasionally lift and/or move up to 50 pounds

Benefits

• Competitive Medical, Vision, Dental Benefits
• 401K Package
• Employee Assistance Program
• Hybrid Work Schedule
• Ability to be barista certified
• Tuition Reimbursement
• Performance Development Plans
• Employee Discounts
• Summer Friday’s (Memorial Day Weekend – Labor Day Weekend)
• Flexible business casual dress code - jean friendly!
• Free coffee, anytime!