Leadership Support Associate supporting Scanfil’s CEO and executive team. Contributing to market research and growth initiatives in an international environment.
About the role
- Regional Marketing Manager leading omnichannel marketing strategies across Southeast Asia for LUXASIA's luxury beauty brands. Responsible for revenue growth, marketing budgets, and cross-functional collaboration.
Responsibilities
- Responsible for driving sustainable revenue growth for the assigned portfolio by leading regional omnichannel marketing strategy and execution across Southeast Asia.
- Owns the regional marketing calendar and campaign frameworks, ensuring they are commercially impactful, scalable, and easily adopted by local markets with clear guidelines and toolkits.
- Manages marketing budgets across digital, retail, and PR to maximise ROI and profitability.
- Strengthens CRM and consumer data capabilities to acquire, engage, and retain high-value customers and VIP clients.
- Works closely with cross-functional and market teams to ensure brand consistency, strong execution excellence, and measurable business outcomes across the region.
Requirements
- Bachelor’s Degree in Marketing, Business, Communications, or a related discipline.
- Minimum 6 to 10 years of marketing experience, with at least 2–3 years in a regional role managing multiple markets (Southeast Asia experience preferred).
- Proven track record in driving revenue growth through integrated omnichannel marketing (digital, social, CRM, retail activations, PR).
- Omnichannel & campaign leadership
- Strong experience building and owning a marketing calendar, translating commercial objectives into campaigns with clear timelines, deliverables, and success metrics.
- Experience creating campaign toolkits/playbooks that can be adopted by local markets with clear guidelines and governance.
- Demonstrated experience managing marketing budgets across digital marketing, retail marketing, and PR, with a focus on ROI/ROAS, profitability, and sustainable growth.
- Comfortable with reporting, forecasting, and optimising spend based on performance insights.
- Hands-on experience with CRM and consumer data strategy, including database growth, segmentation, lifecycle marketing, VIP/clienteling strategies, and retention programmes.
- Familiarity with CRM tools and analytics platforms (e.g., Salesforce Marketing Cloud, Klaviyo, Adobe, or similar)—not mandatory, but advantageous.
- Strong business acumen with the ability to connect marketing activities to commercial outcomes (sell-through, conversion, repeat rate, customer value).
- Proficient in interpreting performance dashboards and using insights to refine campaigns.
- Strong ability to work cross-functionally with eCommerce, Retail, Sales, PR, and external agencies/vendors.
- Excellent project management skills—able to manage multiple campaigns and stakeholders, and deliver consistently under tight timelines.
- Strong written and verbal communication skills; confident presenting strategies, results, and recommendations to senior stakeholders.
- Proficiency in English is required; additional Southeast Asian languages are an advantage.
Job title
Job type
Experience level
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Degree requirement
Tech skills
Location requirements
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