Hybrid Regional Marketing Manager – escentials

at LUXASIA

• Job title: Regional Marketing Manager – escentials
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: Not specified
• Degree requirement: Bachelor's Degree
• Tech skills: Cloud
• Location requirements: Hybrid, Kuala Lumpur, Malaysia

About the role

• Regional Marketing Manager leading omnichannel marketing strategies across Southeast Asia for LUXASIA's luxury beauty brands. Responsible for revenue growth, marketing budgets, and cross-functional collaboration.

Responsibilities

• Responsible for driving sustainable revenue growth for the assigned portfolio by leading regional omnichannel marketing strategy and execution across Southeast Asia.
• Owns the regional marketing calendar and campaign frameworks, ensuring they are commercially impactful, scalable, and easily adopted by local markets with clear guidelines and toolkits.
• Manages marketing budgets across digital, retail, and PR to maximise ROI and profitability.
• Strengthens CRM and consumer data capabilities to acquire, engage, and retain high-value customers and VIP clients.
• Works closely with cross-functional and market teams to ensure brand consistency, strong execution excellence, and measurable business outcomes across the region.

Requirements

• Bachelor’s Degree in Marketing, Business, Communications, or a related discipline.
• Minimum 6 to 10 years of marketing experience, with at least 2–3 years in a regional role managing multiple markets (Southeast Asia experience preferred).
• Proven track record in driving revenue growth through integrated omnichannel marketing (digital, social, CRM, retail activations, PR).
• Omnichannel & campaign leadership
• Strong experience building and owning a marketing calendar, translating commercial objectives into campaigns with clear timelines, deliverables, and success metrics.
• Experience creating campaign toolkits/playbooks that can be adopted by local markets with clear guidelines and governance.
• Demonstrated experience managing marketing budgets across digital marketing, retail marketing, and PR, with a focus on ROI/ROAS, profitability, and sustainable growth.
• Comfortable with reporting, forecasting, and optimising spend based on performance insights.
• Hands-on experience with CRM and consumer data strategy, including database growth, segmentation, lifecycle marketing, VIP/clienteling strategies, and retention programmes.
• Familiarity with CRM tools and analytics platforms (e.g., Salesforce Marketing Cloud, Klaviyo, Adobe, or similar)—not mandatory, but advantageous.
• Strong business acumen with the ability to connect marketing activities to commercial outcomes (sell-through, conversion, repeat rate, customer value).
• Proficient in interpreting performance dashboards and using insights to refine campaigns.
• Strong ability to work cross-functionally with eCommerce, Retail, Sales, PR, and external agencies/vendors.
• Excellent project management skills—able to manage multiple campaigns and stakeholders, and deliver consistently under tight timelines.
• Strong written and verbal communication skills; confident presenting strategies, results, and recommendations to senior stakeholders.
• Proficiency in English is required; additional Southeast Asian languages are an advantage.