Demand Generation Manager scaling marketing efforts across multiple channels for SaaS company. Collaborating with various teams to drive a high - velocity demand engine.
About the role
- Campaign Manager overseeing 360° marketing campaigns across Paramount’s TV brands. Collaborating with internal and external teams to ensure timely execution and operational excellence.
Responsibilities
- Manage production and delivery of all components of a 360-marketing campaign including activations, partnerships, media plans, and assets (A/V, digital, social, print, and OOH) across a subset of shows and specials across the Paramount TV brands (CBS, Nickelodeon, MTV, Comedy Central, BET, and more)
- Manage all operational aspects of the campaign including workflow, timelines, asset tracking and budget tracking
- Create schedules, determine resources, ensure alignment with executive team, estimate time, track costs and project completion requirements
- Work with your brand strategy lead to set clear attainable objectives, build and gather requirements, and manage the constraints, including budget, timeline, scope, quality, and success of the campaign
- Ensure all projects are prioritized and ladder up to larger business goals
- Anticipate and skillfully mitigate problems; and consistently communicate to stakeholders about updates on progress, relevant delays or issues and budget implications
- Manage asset development budgets for assigned shows
- Work collaboratively and proactively with various internal teams, maintaining solid relationships with partners across Paramount Global, including Content Brand Strategy, Creative, Affiliate Marketing, Social Media, Media Planning, Technology/Operations, Post-production, PR, Development, CBS Studios, Paramount+ and more
- Help manage business relationships with external creative agencies
- Manage vendor onboarding, set up, including legal and finance needs
- Ensure accuracy and on-time delivery of campaigns
- Leverage dashboards and documentation to report on timelines and project status
- Identify efficiencies across the Marketing team and broader organization
- Troubleshoot blockers and deal with any unique situations that may arise
- Help evolve the Paramount Television Marketing culture by taking calculated creative risks, nurturing new and disruptive ideas, and helping produce groundbreaking creative for marketing campaigns
Requirements
- Minimum 5 years of experience in entertainment, project management, creative services, or entertainment marketing
- Brand or project management experience at an entertainment company or advertising/promotion agency is preferred
- Experience guiding production and delivery of a high volume of creative marketing assets, on time and on budget
- Possess solid decision-making skills and can operate with significant autonomy and discretion
- Detail and solution-oriented with well-developed project management skills
- Experience with Project Management Software, such as Airtable
- Ability to prioritize in a complex, dynamic environment
- A good listener and communicator with a high EQ
- Exemplary team player able to build relationships quickly with internal and external stakeholders with a wide range of personality types
- Highly data-driven, possessing the ability to gather and apply insights to frame recommendations and results into concise and actionable plans/reports
- Exceptional knowledge of traditional and digital entertainment marketing, including but not limited to on-air, display, print, OOH, social, performance and digital media channels
- Comfortable in a test-and-learn environment
- Ability to influence direction on a wide range of department issues
- Focused and driven to excellence at the accomplishment of all tasks
- Embraces accountability
- Detail Orientated
Benefits
- medical
- dental
- vision
- 401(k) plan
- life insurance coverage
- disability benefits
- tuition assistance program
- PTO
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