Performance Marketing Specialist managing PPC campaigns to drive customer acquisition and engagement at DelfinGroup, a Latvian fintech company. Focused on data - driven performance marketing across digital platforms.
About the role
- Demand Generation Manager scaling marketing efforts across multiple channels for SaaS company. Collaborating with various teams to drive a high-velocity demand engine.
Responsibilities
- Own the marketing-sourced pipeline number across paid search, paid social, lifecycle email, organic, and emerging channels.
- Develop and execute a multi-channel demand generation plan with clear MQL, SQO, and pipeline targets by channel.
- Manage and optimize Google Ads, LinkedIn, newsletters and other paid channels across all funnel stages.
- Build and optimize email nurture sequences, re-engagement campaigns, and lead scoring rules in HubSpot to help turn MQLs into SQOs faster.
- Partner with the BDR team lead on outbound campaign alignment, target list quality, and handoff processes.
- Run structured tests on channels, messaging, audiences, and landing pages.
- Own the weekly demand dashboard. Report on pipeline by channel, cost per opp, MQL→SQO conversion, and channel-level ROI.
- Work with PMM to prioritize content needs and ensure competitive pages, comparison content, and bottom-of-funnel assets are driving pipeline, not just traffic.
- Build an ABM strategy to engage, nurture and convert top tier accounts and turn them into opportunities at scale.
Requirements
- 5–8 years in B2B SaaS demand generation, with at least 2 years in a growth-stage company (Series B–D, $15M–$60M ARR).
- Hands-on experience running Google Ads and LinkedIn Ads with pipeline (not MQL) as the success metric.
- Deep comfort with HubSpot (marketing automation, lead scoring, workflows, reporting). Salesforce experience is a plus.
- Experience working with or coordinating BDR/SDR teams. You don't need to have managed them, but you need to know how outbound and inbound integrate.
- Analytical mindset — you build dashboards, read funnel data, and make budget decisions based on conversion rates, not gut.
- Scrappy and resourceful. You need to be comfortable doing the work, not just directing it.
- Excellent communicator - you can explain pipeline math to the CEO and campaign logic to a BDR in the same day.
Benefits
- Competitive compensation including equity package
- Competitive vacation policy
- Access to Meditopia
- Hybrid working model and flexible working hours
- Personal development including language courses
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
Conversiespecialist bij Mediacollege Amsterdam, verantwoordelijk voor datamigratie van Magister naar OSIRIS. Werk samen aan data - analyse en validatie in een hybride rol.
Group leader for a new healthcare center in Karlskrona. Leading and supporting colleagues in primary care while driving development and quality initiatives.
Campaign Manager overseeing 360° marketing campaigns across Paramount’s TV brands. Collaborating with internal and external teams to ensure timely execution and operational excellence.
Performance Marketing Manager at The Zebra enhancing customer engagement through innovative marketing strategies and data - driven insights. Driving conversion and optimizing performance across various channels.
Demand Generation Manager at Adobe managing email, direct mail, and gifting programs. Collaborating with campaigns and sales teams to boost demand generation and customer experience.
Senior Account Manager leading Paid Social campaigns at Medialab. Overseeing social campaign execution and team management with an emphasis on client communication.
PPC Manager managing Google Ads, Meta, and LinkedIn campaigns for Ideal Siding. Ensuring performance through data analysis and optimization, contributing to a culture focused on effective marketing strategies.
Senior Demand Generation Manager at Accord enhancing pipeline strategies for high - value enterprise deals. Collaborating across teams to leverage AI and optimize multi - channel demand generation.
Senior Manager of Performance Marketing at PayPal driving omnichannel marketing strategies for merchant acquisition. Collaborating with leadership to optimize budgets and campaign performance.