Performance Marketing Specialist at Havas Media Thailand supporting planning and execution of digital media campaigns. Collaborating with teams for performance marketing across platforms like Google Ads, Meta, and TikTok.
About the role
- Senior Manager of Performance Marketing at PayPal driving omnichannel marketing strategies for merchant acquisition. Collaborating with leadership to optimize budgets and campaign performance.
Responsibilities
- Develop and implement omnichannel paid media strategies to drive business outcomes
- Manage audience segmentation and targeting to optimize campaign performance
- Create and maintain an experimentation roadmap to test and refine marketing initiatives
- Allocate budgets across campaigns and channels to maximize return on investment
- Collaborate with leadership, finance, and analytics teams to align strategies and reporting
- Partner with media agencies to ensure continuous campaign optimization and performance
- Oversee the delivery of seamless onboarding experiences across channels
Requirements
- 8+ years relevant experience and a Bachelor’s degree OR Any equivalent combination of education and experience.
- Strong experience managing performance marketing campaigns across multiple channels
- Experience managing media agencies and external partners
- Experience leading teams and managing significant marketing budgets
- Strong analytical skills with the ability to translate data into actionable insights
- Excellent communication and collaboration skills
- Strong understanding of performance marketing platforms, measurement frameworks, and emerging marketing technologies
Benefits
- Generous paid time off
- Healthcare coverage for you and your family
- Resources to create financial security
- Support your mental health
- 401(k) retirement plan
- Professional development opportunities
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