SEA Performance Marketing Manager executing national and international campaigns at Nayoki Performance GmbH. Involves project management, customer consulting, and trend analysis in social media.
About the role
- Senior Manager of Performance Marketing at PayPal driving omnichannel marketing strategies for merchant acquisition. Collaborating with leadership to optimize budgets and campaign performance.
Responsibilities
- Develop and implement omnichannel paid media strategies to drive business outcomes
- Manage audience segmentation and targeting to optimize campaign performance
- Create and maintain an experimentation roadmap to test and refine marketing initiatives
- Allocate budgets across campaigns and channels to maximize return on investment
- Collaborate with leadership, finance, and analytics teams to align strategies and reporting
- Partner with media agencies to ensure continuous campaign optimization and performance
- Oversee the delivery of seamless onboarding experiences across channels
Requirements
- 8+ years relevant experience and a Bachelor’s degree OR Any equivalent combination of education and experience.
- Strong experience managing performance marketing campaigns across multiple channels
- Experience managing media agencies and external partners
- Experience leading teams and managing significant marketing budgets
- Strong analytical skills with the ability to translate data into actionable insights
- Excellent communication and collaboration skills
- Strong understanding of performance marketing platforms, measurement frameworks, and emerging marketing technologies
Benefits
- Generous paid time off
- Healthcare coverage for you and your family
- Resources to create financial security
- Support your mental health
- 401(k) retirement plan
- Professional development opportunities
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