Hybrid Demand Generation Manager

at Adobe

• Job title: Demand Generation Manager
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: $87,300 - $167,250 per year
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, San Jose, United States

About the role

• Demand Generation Manager at Adobe managing email, direct mail, and gifting programs. Collaborating with campaigns and sales teams to boost demand generation and customer experience.

Responsibilities

• Partner with campaign, journey, content, marketing operations, and sales teams to build and launch sophisticated, multi-channel automation programs across Marketo, Sendoso, and the broader martech stack.
• Take responsibility for the planning and delivery of automated email nurture, newsletter, and direct mail programs, in integrated campaigns.
• Build and manage BDR-focused programs that support targeted marketing-assisted outbound (MAO).
• Understand the sales process and align closely with business development teams to ensure programs deliver impact across the full funnel—from pipeline creation through deal progression.
• Serve as a leader within the Direct Mail Center of Excellence (COE), owning documentation, playbooks, wikis, enablement materials, and channel guidelines.
• Develop and uphold a direct mail and gifting playbook.
• Build and maintain a repository of high-value “door opener” programs, featuring highly personalized offers aligned to audience needs and sales motions.
• Act as the primary point of contact with direct mail vendor, managing communication, enablement, and optimization.
• Be a database whisperer: manage audience targeting and segmentation, and cooperate across business units on campaign planning, orchestration, and maintaining send calendars.
• Analyze, communicate, and present campaign results, delivering in-depth performance insights and recommendations to continuously optimize programs.
• Manage quarterly testing and experimentation plans, applying a test-and-learn mentality to creative, offers, personalization, timing, and automation logic.
• Develop content variations and derivatives using Adobe GenStudio to support scalable, personalized program execution.

Requirements

• Bachelor’s degree or equivalent experience, with an emphasis in business, marketing, or a related field.
• 3+ years of B2B marketing experience owning, developing, and optimizing nurture and lifecycle programs using marketing automation technology.
• Marketo certification required.
• Intermediate to advanced email marketing experience, plus hands-on experience integrating direct mail & gifting into demand generation programs.
• Strong analytical skills with the ability to interpret large datasets, identify meaningful trends, and translate insights into action.
• Experience navigating a large enterprise environment and growing through cross-functional collaboration.
• Outstanding project management skills—able to balance multiple priorities, drive work to completion, and gain alignment across collaborators.
• Excellent written, verbal, and presentation skills.

Benefits

• Health insurance
• 401(k) matching
• Flexible work hours
• Paid time off
• Professional development opportunities
• Remote work options